Daily Buzz: A Better Strategy for Member Research
JANUARY 28, 2019
Don’t just lean on one type of research over the other. Doing research on your members’ needs? You might find that relying on a single method of research doesn’t tell the full story. On her site Smooth the Path , Amanda Kaiser breaks down the weaknesses of the two prevailing methods for doing research—quantitative, which prioritizes scale; and qualitative, which prioritizes depth. Analyzing the state of your membership?