Daily Buzz: A Better Strategy for Member Research

Associations Now

Don’t just lean on one type of research over the other. Doing research on your members’ needs? You might find that relying on a single method of research doesn’t tell the full story. On her site Smooth the Path , Amanda Kaiser breaks down the weaknesses of the two prevailing methods for doing research—quantitative, which prioritizes scale; and qualitative, which prioritizes depth. Analyzing the state of your membership?

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Does segmenting by member type tell you all that much?

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Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.

Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Networking is one of the top values we provide our members. Improve the member experience with curated networking.

Daily Buzz: Google Analytics Spreads to Images

Associations Now

But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Associations advance America’s economic competitiveness through research and innovation agendas, workforce development initiatives and global thought leader communities. . AA : What’s the best way to figure out what members need?

Ohio 109

Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Surely you’re already tracking your association’s overall member-retention rate. What’s your retention rate among first-year members? What’s the rate among members under age 35?