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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. MemberClicks blog author Callie Walker has been banging the drum about changing associations to serve younger members better. Related: How do associations attract younger members?

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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

And if that strategy fails, well, there’s nothing wrong with being honest. Event Marketer breaks down five strategies for how to bring the technology to your conference. But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. Other Links of Note. Is it time for a process audit?

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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. Other Links of Note. A little automation goes a long way.

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. ” “Member-keep-a-member” is the new “member-get-a-member.”