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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Host: Brandt Krueger, founder Event Technology Consulting. More info/register.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

Meeting registration technology is changing. Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We But, as with any new technology, registration advances also come with a need for improved data security. Printed tickets?

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Please Ask Members

Smooth The Path

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members. With this I wholeheartedly disagree.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

And if that strategy fails, well, there’s nothing wrong with being honest. Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. Other Links of Note.

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. It is not our technology. There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members.