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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

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Associations are Leaving Data on the Table

Smooth The Path

Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss. Announcing an entirely new methodology of member research.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Host: ASAE Technology Section Council. 1 CAE credit. More info/register.

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Please Ask Members

Smooth The Path

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members. With this I wholeheartedly disagree.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Fri 7/9 at 12 p.m. More info/register.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

Meeting registration technology is changing. We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. Printed tickets? So relevant.

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Stage Three: Success for the Industry or Profession.