Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Campaign) effort started in 2002 at seven Memphis-area Chili’s restaurants The National Christmas Tree Association modeled the Trees for Troops program after local efforts by growers in the Pacific Northwest. It was able to recruit FedEx as a sponsor. I love the strategic thinking behind Kids Skate Free! Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry.

Association Brain Food Weekly: 3.9.18

Reid All About it

His “ there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr. Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them.