Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits
DECEMBER 13, 2016
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors.