The weekly list of free educational events and resources for the association community…
Research on associations. WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers.
Credentialing on the blockchain. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. This approach would provide “immutable evidence” of the credential and eliminate the possibility of fraud and the need for manual processing. Intriguing.
Association myths. Fíonta says it’s time to “abandon old assumptions, jettison conventional wisdom, and retire persistent myths.” I found myself saying “Yes!” repeatedly when reading this one. In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board.
Virtual audience. Even after resuming public performances, some theater troupes plan to keep streaming their productions, reports Terry Teachout at the Wall Street Journal. They want to make their shows accessible to those who can’t attend in-person and expand their potential audience (and donor base). I hope associations see the potential in continuing to offer virtual events.
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Meaning is relevance as defined by your target audience. Metrics are “your prospects and customers silently screaming to you about everything they’re into right now.” Mojo is your voice, your stance, and so much more, it’s a force multiplier.
Quick hits
- When choosing marketing channels, visualize the curve. (Rand Fishkin, SparkToro)
- You have a choice to either conform to a prescribed personal narrative or re-define how you view yourself based on what is really true. Changing your narrative can change your life. (Mark Schaefer)
- 5 ways to experience awe on a wonder walk. (Whitney Hopler, Thrive)
Good eats
Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.
- Soft shell crab season is here! Oh, how I love these delectable creatures. I keep it simple—butter, lemon and parsley. Our veggie: greens, the usual Thursday/Friday side now that it’s CSA season. This time, the mix included kale, pac choi and radish greens sautéed with bacon, onion, red bell pepper, garlic and dried apricots. On the side, frozen tater tots.
- The next night we had baked fillets of speckled sea trout with a topping of crushed pecans, Town House crackers, lemon zest, paprika, garlic powder, salt and melted butter. I brushed a thin coat of mayo on the fish so the topping would adhere. On the side, yellow squash, green beans and broccoli stem pesto with orange and yellow bell peppers, jalapeno, green onions and grape tomatoes.
- I never want to discard starter when I feed it every two weeks, so I always find something to make. On Sunday, I tried a new whole wheat sourdough bread I like it! Easy as can be and perfect for my usual smoked salmon (with cream cheese and dill) breakfast and PB&Js for the times I have nothing else for breakfast or lunch.
Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.
Fri 5/7 at 12 p.m.* – EventTech Chat
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.
Host: Brandt Krueger, founder Event Technology Consulting
*All times are Eastern Daylight Time unless otherwise noted.
Fri 5/7 at 3:45 p.m. – Overcoming Imposter Syndrome
Imposter syndrome, also known as imposter phenomenon, is a real and prevailing issue that can potentially affect anyone. It is most prevalent among women and among underrepresented groups, such as people of color, who contend with feelings that they aren’t accomplished enough and that they don’t belong. Left unaddressed, it can negatively affect a person’s career, leading to anxiety, depression and career burnout. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. More info/register. (Must join Fridays@4 for free first.)
Host: Fridays@4
Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY
Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates
Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.
Host: Wine & Whiteboards Podcast
Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson
Mon 5/10 at 1 p.m. – Conference Roadmap to Recovery (Chatting with Agnes & Cecilia)
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Guests: Bruce Rosenthal and Paul Miller
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Tue 5/11 at 11 a.m. – Reinventing Live
Learn what the future of face-to-face events will look like. Topics will include technology, trade shows and the ways in which revenues will be recalculated. More info/register.
Host: Trade Show News Network
Presenters:
- Denzil Rankine and Marco Giberti, veteran event professionals
- Matt Swenson (Moderator), TSNN Editorial Director
Tue 5/11 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion Part 1
Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. More info/register.
Host: ASAE AMC Professionals Advisory Council
Presenters:
- Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.
- Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
- Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center
Tue 5/11 at 1 p.m. – Mistakes to Avoid When Going Hybrid
Learn about some of the most common misconceptions, pitfalls and mistakes to avoid for meeting planners who are getting started with hybrid meetings. Topics will include event structure, audience engagement and technology. More info/register.
Host: Prevue Meetings
Presenters:
- Will Curran, Founder & Chief Event Einstein at Endless Events
- Brad Langley, CITE, Vice President of Channel and Partner Management for Aventri
- Steph Pfeilsticker, Senior Meeting Manager, LogiPlan Global Meetings and Events
Tue 5/11 at 1 p.m. – Navigating Hybrid Events: What We Can Learn From Years of Experience
The events industry is looking forward to bringing back in-person events. The dilemma that a lot of organizations face is the transition to Hybrid – what is involved and what the benefits are. More info/register.
Hosts: EventsAIR and BizBash
Presenters:
- David Adler, Chairman and Founder of BizBash
- Kirsty Forbes, Board Director of Meetings and Events Australia
- Trevor Gardiner, CEO of Centium Software (EventsAIR)
- Phil Hargis, Senior Director of The Webster Group
- Victoria Moser, Managing Director of Girls in Tech (Miami)
Tue 5/11 at 2 p.m. – Opening the Invisible Doors: How to Identify and Break Down the Barriers That are Holding You Back from Creating a Truly Equitable Organization
To create a truly equitable organization, you need to understand the disparities faced by some members and provide relevant support systems that empower them to overcome institutional barriers. Learn how to collect the data you need to empower meaningful change, include the communities you’re trying to support in the conversation without relying on them to solve the problems, find the courage to address these issues and be adaptable to learn and change when you miss the mark, and empower members to create transformational change in their own workplaces and communities. 1 CAE credit. More info/register.
Host: Gather Voices
Presenters:
- DJ Johnson, IOM, CAE, Vice President of Membership and Volunteer Engagement at the Association of Women’s Health, Obstetric and Neonatal Nurses
- Michael Hoffman, CEO of Gather Voices
Tue 5/11 at 2 p.m. – Event Tech Survival Guide
Just when meeting professionals were feeling confident in their virtual meeting skills, it is time to start shifting to hybrid programs. Hear about the most common things that could go wrong at a virtual or hybrid event and how to fix them, what questions to ask when choosing a platform, and painfully funny stories that will make you feel better about whatever happens at your event. More info/register.
Host: Smart Meetings
Presenters:
- Shameka Jennings, CMP, director of meetings and partnership development, NCSTD
- Brandt Krueger, owner, Event Technology Consulting
- Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method
Tue 5/11 at 5 p.m. – Grapes and Apps
The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of your choice and spend an hour with us as we talk about your favorite must-have apps for your phone or tablet. In addition to sharing the apps we can’t get enough of, we’ll invite you to bring your favorites (either personal or professional), share with us a brief overview of each and answer any questions that may arise from fellow participants. More info/register.
Host: Event Garde
Wed 5/12 at 11 a.m. – ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement
Explore the concept of conversational engagement. Understand which questions to ask when engaging members in five campaigns: member acquisition, onboarding, needs, event engagement, and renewals/lapsed member. See how PropFuel is helping the Hospice and Palliative Nurses Association incorporate questions in their conversational engagement campaigns. 1.5 CAE credits. More info/register.
Host: U.S. Transactions Corp.
Presenter: Dave Will, Co-Founder and CEO, PropFuel
Wed 5/12 at 11 a.m. – Hybrid Events Best Practices for Associations (Part 1): Attendee Experience, Event Automation, Powerful Analytics
[no description available at time of writing] 1.5 CAE credits. More info/register.
Host: U.S. Transactions Corp.
Presenters:
- Allie Magyar, Founder, Hubb.me
- Lee Hornstein, CEO and Founder, C-Systems
Wed 5/12 at 12 p.m. – COVID Culture Change: Are You Ready?
In the next post-vaccine stage, association executives need to pay attention to organization culture. Learn how you can ensure your association’s culture is aligned for success in this new environment. Jamie will discuss insights on key culture patterns emerging from his research and identify the patterns relevant to today’s changing association environment. He also will offer suggestions to help you shift collaboration, transparency, and innovation patterns to better position your association for future success. 1 CAE credit. More info/register.
Host: Association Xchange
Presenter: Jamie Notter, Co-Founder and Growth Strategist, PROPEL
Wed 5/12 at 12 p.m. – Lead vs Demand Generation
There’s a tendency to use these two terms interchangeably, yet they are unique tactics that stand on their own when it comes to the buyer journey. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. More info/register.
Host: HighRoad Solutions
Presenters:
- Emily Nash, Digital Advisor, HighRoad Solutions
- Larissa Bateman, Account Executive, HighRoad Solutions
Wed 5/12 at 1 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement
How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. More info/register.
Host: Meetings Today
Presenters:
- Julie Haddix, Senior Director, Industry Solutions, Cvent
- Alyssa Peltier, Senior Event Marketing Manager, Cvent
Wed 5/12 at 1 p.m. – Webinar Tactics For A Post-Pandemic World
Audiences have developed new expectations as their level of familiarity and sophistication with virtual communications has grown. you are probably seeing a decline in attendee counts and customer conversion rates. It’s time to reinvigorate your offerings and once again make them an effective marketing tool. More info/register.
Host: American Marketing Association
Presenter: Ken Molay
Wed 5/12 at 1 p.m. – #ExpoChat on Twitter
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.
Wed 5/12 at 2 p.m. – The Other 84%: Engaging New Event Audiences Who Are Eager to Invest
They had a taste of your online event in 2020 and loved it. Now is the time to build on that success and engage the Other 84% of your members who may never be able to travel and attend your annual conference. Hear about smart strategies event organizers are deploying as they advance to a more vibrant and profitable hybrid meetings model, and event design considerations (both online and onsite) to help you grow your audience and revenues. 1 CMP credit. More info/register.
Host: PCMA
Presenters:
- Donna Kastner (moderator), Conversation Catalyst, Retirepreneur
- Michael Guerriero, President, Digitell, Inc.
- Cheryl Williams, Sr. Manager, Virtual Events, Association of International Certified Professional Accountants
- Dahlia El Gazzar, Tech Evangelist & Idea Igniteur, DAHLIA+Agency
Wed 5/12 at 3 p.m. – Beyond the New Normal, Part 1: Creating a “Work Anywhere” Future for Associations
Collaboratively explore and envision the Work Anywhere Era for associations. A panel of experts will share their predictions on how culture, workplace, technology, and governance may change in the Work Anywhere Era and how we can address inequities created by these changes. Then, we’ll break out into Q&A sessions where you can select from a series of topic-based breakout rooms led by one of our expert panelists. We will end with a laid-back happy hour where you can network and continue the conversation. 1.5 CAE credits. More info/register.
Host: Association Women Technology Champions
Presenters:
- Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
- Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
- Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
- Sharon Kneebone, CAE, Executive Director, National Society for Histotechnology
- KiKi L’Italien, Chief Executive Officer, Association Chat
- Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
- Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
- Rhea Steele, MS, CAE, Chief of Staff, School Nutrition Association
- Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify
Wed 5/12 at 3 p.m. – Understanding Search and Why Your Association’s Future Relies on It
Over 50% of users immediately navigate to the search bar of any website they visit. For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms. Our session will focus on off-site search – SEO and Google searching, on-site search – federated searching of all of your organization’s web platforms, reputation management, and paid search. 1.5 CAE credits. More info/register.
Host: U.S. Transactions Corp.
Presenters:
- Jake Toohey, Senior Digital Consultant, Adage Technologies
- Joe Post, Vice President Strategy & Experience Design, Adage Technologies
- Eric Matthias, Division Director of Application and Support, American Academy of Pediatrics
Thu 5/13 at 11 a.m. – Return to the (Hybrid, Resident or Remote) Office
Hear what government relations, advocacy leaders, and public affairs professionals can expect as new operating procedures are rolled out across Capitol Hill, statehouses, and local government. Discussion topics will include: when, or if, lobbying will ever return to pre-pandemic practices; what live events could look like in the near future; how a hybrid government relations shop might operate; and the likelihood of shaking hands or even being in the same room as your senator or representative. More info/register.
Host: FiscalNote
Presenters:
- Tonya Saunders, Principal, Washington Premier Group
- Joshua Habursky, Head of Government Affairs, Premium Cigar Association
- Sherry Whitworth, Managing Director of Advocacy and Public Affairs, FiscalNote
- Kevin O’Neill, Partner and Chair of the Legislative Practice Group, Arnold & Porter
Thu 5/13 at 12 p.m. – How to Create & Sell Sponsorships During the COVID-19 Pandemic, and Beyond
As a result of the pandemic, companies have shifted their assessment of association sponsorships. Companies have money to spend on sponsorships, however, they are focusing more on business and marketing value. This webinar will explain the primary reasons companies sponsor associations; how associations can develop sponsorship programs to meet the association’s needs AND each sponsor’s needs; and how to sell sponsorships during this time of uncertainties due to the pandemic and changing event formats. More info/register.
Host: Partnership Professionals Network and Access Marketing & Events
Presenters:
- Dan Kowitz, Founder & CEO, JSB Partnership Consultants
- Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC
- Fred Hernandez, President & CEO, Access Marketing & Events
- Mark Farmer, Vice President, Growth Strategy, Access Marketing & Events
Thu 5/13 at 12 p.m. – The Secret to Successful Attendee Retention: Year-Round Engagement
Learn how to keep your audience engaged, both during your event and from one event to the next through dedicated experience design on your virtual event platform. More frequent touchpoints might seem like more work in the short term, but in the long term, carrying the momentum from event to event is the secret to having an engaged community and increasing the return on your investment. 1 CMP credit. More info/register.
Host: Event MB
Presenters:
- EventMB editor-in-chief Miguel Neves
- EventMobi CEO Bob Vaez
Thu 5/13 at 1 p.m. – Planning your Website Project; AMS Integration, Messaging, UI Design, and CTAs
Planning a website project for your association can be an arduous task. Bring questions about AMS and software integration. We can discuss messaging and good calls-to-action. Let’s discuss design features that can really assist in providing an intuitive experience for your members. More info/register.
Host: DC-Metro Association-Nonprofit Tech Network
Presenter: Justin Watson from AS Creative Services
Thu 5/13 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making
AMS data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. More info/register.
Host: Impexium
Thu 5/13 at 2 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement
How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. 1 CMP credit. More info/register.
Host: MeetingsNet
Presenters:
- Julie Haddix, Senior Director, Industry Solutions, Cvent
- Alyssa Peltier, Senior Event Marketing Manager, Cvent
Thu 5/13 at 3 p.m. – Upskilling for The Future of Event Work: Perspectives from the Field
While technical event skills are essential, we’ve also uncovered a greater focus on areas of event planning that are becoming more and more part of the event job landscape today. Hear from a panel of leaders from different segments of the events industry talk about how necessary these skills are today, how they coach their team members to upskill and reskill, and the skills critical to success in their organizations. Each leader has a different perspective to share relevant across any market segment and beneficial to event professionals at every level, employers, and team leaders. More info/register.
Host: Virtual Events Institute
Presenters:
- Julie Ho, CMM, Manager, Live Learning & Event Operations for the Project Management Institute
- Brett Hyman, President, CEO and Founder of NVE Experience Agency
- Kerry Lambert, CMP, Vice President of Digital Delivery for Freeman
- Phyl Monroe, CMP, Director of Events and MarComm Operations, Wolters Kluwer
- Tammy Kockaya, CMP, CMM, Moderator
Thu 5/13 at 3 p.m. – Craft the Perfect Member Journey to Keep Your Members Engaged
Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. This strategic exercise goes beyond intuitive navigation into creating an impressive user experience that is satisfying and brings the user to a higher place of knowledge. More info/register.
Host: Grype Digital
Thu 5/13 at 4 p.m. – Reimagine Sustainability
Find out how Antony Wood turned a potential Covid-19 nightmare into an opportunity by re-examining his organizational and meetings strategy alongside sustainability considerations. Discover what Antony’s learning points are from hosting a global hybrid meeting with a physical component in Singapore last year and why has he decided to postpone their next physical meeting in Singapore. Learn how sustainable development has underpinned Singapore’s policymaking since the city state’s independence over five decades ago. 1 CAE credit. More info/register.
Host: ASAE
Presenters:
- Rachel Loh, Senior Vice President, Singapore Tourism Board (Americas)
- E. Ashok Kumar Mirpuri, Singapore’s Ambassador to the US
- Antony Wood, CEO of the Council of Tall Building and Urban Habitats
- Amy Hissrich, CAE (faciliatator), Vice President Global and Web Strategy, ASAE
Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers
How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)
Host: Fridays@4
Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart
Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking
In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.
Host: Velvet Chainsaw Consulting
Presenters:
- Amanda Kaiser, member engagement specialist, Kaiser Insights
- Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media
Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits
We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.
Host: Venable LLP
Presenters:
- Walter Calvert, Partner, Corporate, Venable LLP
- Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
- Robin Burroughs, Associate, Labor and Employment, Venable LLP
Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset
Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.
Host: Association Analytics
Presenters:
- Bill Conforti, SVP of Strategy & Solutions, Association Analytics
- Greg Pollack, Vice President of Sales, Association Analytics
Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations
Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.
Host: Save The Associations
Presenters:
- Michelle Mason, President and CEO, Association Forum
- Patricia Montague, CAE, CEO, School Nutrition Association
- Sandra Robert, CAE, CEO, Association for Women in Science
- Horacio Gavilan, Executive Director, Hispanic Marketing Council
- Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
- Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
- Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company
Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue
COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.
Host: ASAE
Presenters:
- Harrison Coerver, President of Harrison Coerver & Associates
- Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
- Adam Legge
- Leonard Toenjes, CAE, President of AGC of St. Louis
- Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association
Thu 5/20 at 1 p.m. – 5 ways to Enhance the Modern Member Experience
Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.
Hosts: RSM and ReviewMyAMS
Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business
Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.
Host: Tagoras
Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit
Automation functionality is already available to associations and nonprofits in commonly-used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.
Host: Fíonta
Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta
Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations
Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.
Host: Save The Associations
Presenters:
- Michelle Mason, President and CEO, Association Forum
- Patricia Montague, CAE, CEO, School Nutrition Association
- Sandra Robert, CAE, CEO, Association for Women in Science
- Horacio Gavilan, Executive Director, Hispanic Marketing Council
- Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
- Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
- Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.
Creative Commons photo by Kristaps Grundsteins via Unsplash
Association Brain Food 