Call for Presentations: Dead or Alive?

Aaron Wolowiec

If you’re approaching content development in a new or unique way, we’d love to interview you for a future blog post or newsletter feature.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Newsletter Distribution. How tight should you control your associations newsletter distribution? Debbie Cook, Michigan Automotive Parts Assoc.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. The key, then, is to make it OUR newsletter.

Fix MI State Campaign Takes Aim at Infrastructure Issues

Associations Now

An initiative from the Michigan Infrastructure & Transportation Association draws much-needed attention to the state’s aging and failing systems. From its stormwater and wastewater systems to its roads and bridges, Michigan’s infrastructure needs some love—a lot of love.

A look back at 2015

Aaron Wolowiec

From Atlanta to Florida to Michigan, Aaron spoke at 25 events on a range of topics. In addition, Event Garde published a newsletter each month, with an average open rate of 600. In addition, we featured “bright ideas,” in each newsletter and, of course, an Event Gardeian of the Month.

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). I’m media communications manager for Michigan State University. college football; and Lake Michigan summers.

Audit Secrets: Leveraging Your Inner Entrepreneurial Spirit

Association Adviser

blogs, newsletters, websites, magazines). This piece originally appeared in Michigan Meetings + Events. Aaron D. Wolowiec, MSA, CAE, CMP, CTA, Event Garde.

Association Membership Jobs This Week – January 19

SocialFish

Balances both the leadership and tactical aspects of the role which includes selecting and deploying broad marketing tactics (email, direct mail, social media, collateral, newsletters, website, advertising, etc.)

Metro 86

Achieve more: The art of collaboration

Aaron Wolowiec

A few years ago, the Michigan Society of Association Executives (MSAE) introduced a new award recognizing innovative collaboration. Naturally, these projects gain the attention of top leadership, are allotted disproportionately more time on the board agenda, and appear first in both the monthly newsletter and the year-end report.

6 Great Readings for Labor Day and College Football’s Opening Weekend

SCD Group

Newsletters, annual reports, website updates, email, social media.not to mention local newspapers and community TV. The Seduction of Jim Harbaugh “Endzone: The Rise, Fall, and Return of Michigan Football.” Bacon via The Wall Street Journal In December, after Michigan finished a miserable 5-7 season that resulted in coach Brady Hoke’s firing, Hackett and Harbaugh had long talks on Saturday nights, developing a good rapport. (To We talked about what Michigan needed.

Ohio 56

Trade Association CEO Support: Volunteer Development: Coaching

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Consolidating (merging) trade.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Projects Unique to State Associations

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Volunteer Development

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Strategic Planning

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: The Budget

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Using Technology

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Why do we attend a conference?

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Newsletter Distribution. Trade Association CEO Support.

Innovation, Freeloaders, Mistakes & 3 Other Reads for Association Executives

SCD Group

Dutton, a professor at the University of Michigan, along with other researchers, looked at workers in a wide range of organizations, from hospital cleaners to administrators and managers, they found several ways in which workers crafted purpose in each profession. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.

Trade Association CEO Support: The Benefit of Networking

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Can You Push a String Without.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. For seven years I mailed newsletters, promotional fliers and membership applications to thousands of prospects throughout Maryland.

Trade Association CEO Support: Keys to a Strong Trade Association

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Maintain Motivation and Balance to Avoid Small-Staff Burnout

Trade Association CEO Blog

Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support. The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges.

Trade Association CEO Support: Marketing Materials

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

The First Milepost for the 3-Way Management Team

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Team 40

Sample Strategy and guidelines for Group/Affinity Services

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.

Trade Association CEO Support: Productive Staff - The 3 Ts

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Debbie Cook, Michigan Automotive Parts Assoc. Trade Association CEO Support.