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How advocacy fits into your organization’s fundraising strategy, and other top read association articles this week

Association Success

Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice weekly newsletter. The artificial intelligence-powered newsletter from rasa.io You’re focusing on change.

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A look back at 2015

Aaron Wolowiec

In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. From Atlanta to Florida to Michigan, Aaron spoke at 25 events on a range of topics. In addition, Event Garde published a newsletter each month, with an average open rate of 600.

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The Effects of COVID-19 on Associations: The race to go virtual

Association Success

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities.

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Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). And Turnaround Management Association is using its NextGen strategy. I’m media communications manager for Michigan State University. So we rarely have a night at home.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Interested in a specialized public relations strategy for your association?

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Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. Hear how technology can help you use your member data to drive strategy at your organization. Hear about the results of Looking Forward TM 2021, a global environmental scan of the association sector and the implications of the data on association strategy. From Systems of Record to Systems of Action.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.