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Conference Circuit: A Healthy Host for a Holistic Association

Associations Now

The American Holistic Medical Association (AHMA) is hosting its annual conference in Minneapolis from September 18-21. So why did the organization choose Minneapolis over typically lavish, buzz-generating host cities like Las Vegas, New York, or Chicago? Plus, Minneapolis/St. cities; and, most of all, its citizens.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. Developing Millennial Leaders. Millennials. What does Wal-Marts innovation ask? Whats Targets innovation ask? Communication. Encore Careers. Generation Basics.