Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. 30 percent cite price as the primary motivator behind a purchase. Get those millennials talking.

The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

The Bentonville behemoth wants you to become someone who gets the brands they desire at the best possible price every day. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer.