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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

As recently discussed on the Innovation Hub for Associations, innovation is fundamentally about change, and Schrage is asking us to consider not the change we would make within our own organizations to be more innovative, but the change we can create in our marketplaces to better accept our innovative products. Developing Millennial Leaders.