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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?

Minnesota 170
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Steal This Idea!

Spark Consulting

Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). Capital Area Food Bank (attracting Millennials). Creating and running outstanding campaigns. CompTIA (campaigns). New Endeavors by Women (campaigns).

Minnesota 150
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6 Articles for Associations and Millennials

SCD Group

Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. We millennials have drive.

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A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members.

Minnesota 122
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369
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Should Associations Offer Conference Subscription Packages?

Associations Now

The program is targeted to the millennial demographic and unconventional audiences. For example, the Minnesota Twins are introducing a redesigned Twins Pass program this season to boost declining attendance numbers. For $39 a month, the “Amazin’ Mets Pass” lets fans score standing-room-only tickets to 78 home games.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

St. Louis 341