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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

Millennials may see the gender gap closing in the workforce, but could the conference be a sign of a continuing disparity among Fortune 500 leaders? This issue, and more, in today’s Social Media Roundup: Missing in Action. "The "The future should involve women, right?" " [link] #mpi #eventprofs.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Want those social media posts to pop? Social Media Marketing 2023: Keep It Real Generally speaking, people do business with people and brands that they like. This sentiment is quite evident on social media channels, where people are keeping it real and, sometimes raw online, namely visual hubs like TikTok and BeReal.

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How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Beth Kanter

As you probably know, the Pope is visiting the United States this week in Washington, DC; Philadelphia; and New York City. Unless the church engages social media, he said, “we will wind up talking to ourselves.”. And we forget that most fish are outside the aquarium.”

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Mind The Gap

Association Success

We need to bridge the chasm between the Industrial Era workplace and the Millennial workforce. But the real reason why everyone has questioned and disliked and avoided the Millennials isn’t because they’re Millennials – it’s because they are the personification of change. Our leadership team actively uses social media.

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What Smart People Are Saying About Our New Book

Jamie Notter

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. When Millennials Take Over is a powerful guidebook that needs to be in the hands of every manager to effectively start unlocking the true potential in every person.

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Diamond Producers Association Says “Real is Rare” in New Campaign

Associations Now

As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships. The Diamond Producers Association (DPA) is targeting millennials with its latest campaign , “Real is Rare, Real is a Diamond.” 21st-Century Campaign.