The weekly list of free educational events and resources for the association community…
Despite what you may think, if you’re targeting a 50+ audience, you need a digital plan, says AARP in a Think with Google article. And here’s one from Tim Ebner at Associations Now about AARP’s “priming the pump” strategy for one of their targeted prospect demographics.
On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources.
The modern anxieties described in this New York Times article about “reaffirming your faith in the internet” sound pathetic to me. All you have to do is make better decisions about how you want to spend your time on and off the web—it’s really that simple. I feel bad for this guy, he really does need a hobby to help him “find a saner, friendlier corner of the internet than the social-networking feeds [he’s] addicted to.” Welcome to the real world. Off my soapbox.
“Newsletters are immortal—and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters. He should know—he writes one of my favorite evening newsletters.
Process Street explains why Spotify is really good at converting free listeners to paid subscribers. What can you learn from their practices and apply to your marketing tactics?
And a few more quick hits before we get to this week’s list of free webinars:
- The end of digital marketing is near—but fear not. (Christopher S. Penn)
- Confession: I have a major tsundoku habit—that’s Japanese for buying more books than you can read. (BBC News)
- People don’t buy products, they buy better versions of themselves. (Zander Nethercutt)
Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make in the coming week.
Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Tue 8/7 at 11 a.m.* – Are Grassroots Emails to Congress Effective Anymore?
Hear results from more than a decade of research on communicating with Congress and making the transition from “reach metrics” to relationship-based or impact metrics. More info/register.
Hosts: CMF and RAP Index
Presenters:
- Chip Felkel, CEO, RAP Index
- Bradford Fitch, President and CEO, CMF
- Seth Turner, Director of Citizen Engagement, CMF
*All times are Eastern Daylight Time unless otherwise noted.
Tue 8/7 at 12 p.m. – Chapter Roundtable in Washington DC
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.
Host: Billhighway
Tue 8/7 at 2 p.m. – Force Majeure in a Scary World
Planners who master contracts and negotiations are some of the most valuable in the industry. Find out what issues to include in contracts and what is best addressed less formally. Get answers to some of the most-asked questions on managing risk, setting expectations, and legal roles and responsibilities in the supplier-planner relationship. More info/register.
Host: Smart Meetings
Presenter: Lisa Sommer Devlin, JD
Wed 8/8 at 12 p.m. – Chapter Roundtable in Alexandria VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.
Host: Billhighway
Wed 8/8 at 1 p.m. – Mitigating Event Risk in an Unsafe World
We live in an uncertain world, and any large gathering of people is a “soft target” for terrorism and active shooters. As a meeting planner, you have a duty of care, in a moral and legal sense, to make sure your events are as safe for your attendees as possible. Learn how to test your preparedness to manage a crisis. Understand the four critical actions to meet your duty of care to keep attendees safe. Find out how to be ready to develop an event risk management playbook customized for your company. 1 CMP credit. More info/register.
Host: Meetings Today
Presenter: Brenda Rivers, president and CEO, Andavo Meetings & Incentives
Wed 8/8 at 2 p.m. – Is Your Membership Ship Sinking?
Learn how to keep your content more exclusive and valuable to your community, the best ways to retain and grow membership, and techniques to promote collaboration within your association. More info/register.
Host: Datalogics
Presenter: David Behrns, Senior Product Manager, Datalogics
Wed 8/8 at 2 p.m. – Workplace Sexual Harassment: Strategies for Prevention and Response
Learn how you can help to create an inclusive workplace, one built on mutual respect among leaders and the teams they manage. Find out how to define sexual harassment, determine your legal obligations under the law to prevent harassment in your workplace, explore the mistakes employers have made with harassment that have cost them “big time,” respond properly to allegations of sexual and unlawful harassment in the workplace, understand your obligations regarding confidentiality, and develop the process to properly investigate sexual and unlawful harassment complaints to protect your organization. 1 CMP credit. More info/register.
Host: PCMA
Presenters: VeShannah Lovelace and Tracy Murray
Wed 8/8 at 2 p.m. – Are Grassroots Emails to Congress Effective Anymore?
Hear results from more than a decade of research on communicating with Congress and making the transition from “reach metrics” to relationship-based or impact metrics. More info/register.
Hosts: CMF and RAP Index
Presenters:
- Chip Felkel, CEO, RAP Index
- Bradford Fitch, President and CEO, CMF
- Seth Turner, Director of Citizen Engagement, CMF
Thu 8/9 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.
Host: Billhighway
Thu 8/9 at 12:30 p.m. – Speaking with Authority
Even in our highly visual culture, the way you sound has enormous impact on the people you hope to influence. That’s especially true when your meeting is on the phone or web. Discover how to use subtle shifts in language to build rapport, direct a conversation and get results. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Catherine Jones
Thu 8/9 at 1 p.m. – Creating Webinars That Your Members Will Want to Attend
Learn about recent trends in webinars and associations; new webinar formats, including microformats; ways to make your webinars more engaging; and how other organizations are generating revenue through webinars. 1 CAE credit. More info/register.
Host: Matrix Group
Presenters:
- Joanna Pineda, CEO, Matrix Group International
- Philip Forte, President, Blue Sky eLearn
Thu 8/9 at 3 p.m. – Artificial Intelligence: What Every Human Being Needs to Know (ASAE Reston/Loudoun VA Idea Swap)
Artificial intelligence (AI) is reshaping our world, and we are only just beginning to fully appreciate its far-reaching implications for our society and our lives. Notwithstanding the extraordinary hype and even hysteria surrounding AI today, these increasingly powerful technologies raise complex questions about what it means to be human and create new challenges we will all have to navigate in the years ahead. Learn how to separate AI fact from fiction, consider AI’s unintended consequences and identify critical actions all human beings can take to prepare themselves to thrive in an AI-enabled world. 1 CAE credit. Location: Reston VA. More info/register.
Organizer: ASAE Greater Washington / National Capital Community
Presenter: Jeff De Cagna, executive advisor, Foresight First LLC
Fri 8/10 at 9 a.m. – Tableau Test Drive (Cary NC)
Learn how to connect to your data and visualize your queries without writing a single line of code. Find out how to create a dashboard from scratch and see how you can quickly analyze, visualize and share information and publish your results. Whether you measure your data in petabytes or in billions of rows, Tableau is built to work as fast as you do. More info/register.
Host: Icimo
Tue 8/14 at 10:30 a.m. – Challenge the Excuses: Interview with Gina Glantz of GenderAvenger
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Gina Glantz, founder, GenderAvenger
Thu 8/16 at 11:30 a.m. – MGI’s Membership Marketing Benchmarking Report (Alexandria VA Brown Bag)
Are you looking for actionable insights for running the most effective membership marketing program? The Marketing General Incorporated (MGI) Membership Marketing Benchmarking Report provides important data and analysis about the health of membership organizations and the satisfaction of their members. Get the tools you need to evaluate your own membership marketing strategies and tactics, and find out how your organization compares. 1 CAE credit. More info/register.
Organizer: Talisa Thomas-Hall, ACS ALB
Presenter: Marketing General Incorporated
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
Creative Commons licensed photo by Werner Sevenster on Unsplash.
Association Brain Food 