Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. A mobile site is a must for reaching millennials: 74% of them use a smart phone.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Member Retention Millennials Member Experience Online Community Marketing Automation

Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No.

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. Part 4 of our 2017 Association Communications Benchmarking Study series.

New data: Volunteerism at an all-time low

Aaron Wolowiec

Surprisingly, while we’ve heard that Millennials and younger generations find volunteering important, 35 to 44 year olds volunteered the most, while 20 to 24 year olds volunteered the least. As parents, I think most of us want to instill in our children the importance of giving back.

Survey 220

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. So, spend the extra time to ensure they are not hidden when published in a newsletter, on a website or in a PowerPoint presentation. Social Media and Business Trends association executives associations conference Membership Management millennials social media

Best of the Web: April 2014

Association Adviser

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work.

Solutions for Your Membership Conundrum

Association Adviser

We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” Tactics for engaging millennials. Re-branding isn’t the only way to connect with millennials. See our 2016 Corner Office roundtable for more about connecting with millennials.

2015 Favorite Community Reads

Higher Logic

This is an awesome weekly newsletter. But one of my favorite parts about their newsletter is many articles they link to aren’t specifically about community. For example, I found this Washington Post Article about newsletters from

Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Mobile Messaging Wildfire

Association Management

I’ll be the first to admit that we should use mobile messaging much more and in many more ways than we do, given the rise of millennials among the ranks of our association members.

How to Analyze Your Association’s Survey Data Without Losing Your Mind


The percentage of members who love your email newsletter may different by age, for example. Your data, based on groups, might look something like this: Overall, 70% of members love your email newsletter. 90% of millennials love your email newsletter.

Survey 130

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Mission Driven Volunteer Q&A

Spark Consulting

Volunteer Match’s 2012 Millennial Impact Report. How can we get more Gen-Xers and Millennials involved? If Gen-Xers and Millennials only see Boomers represented among your volunteers, they’re likely to assume that’s all you want and will accommodate.

Thursday Buzz: Lena Dunham Gives Indie Bookstores Her Support

Associations Now

Plus: “millennial talk” is really about highlighting everyone. Everything is about the millennials. In a new video and a detailed piece for her blog, Know Your Own Bone , she highlights a couple of truths of what marketing to millennials means for other demographics.

Are your members driven by the fear of missing out?

Higher Logic

You may think that fear of missing out (FOMO) is just for Millennials (like me) and the upcoming Generation Z as they tweet, Snap Chat and Facebook their days away (except for Gen Z – apparently they’re over Facebook ), but it’s also effecting your community.

How Much Do Your Employees Know About Their Benefits?

Associations Now

According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. online or paper newsletters (39 percent).

5 Reasons Why Associations Should Use Vertical Video


association’s blog articles, newsletters, and social media posts. They forced users to film in portrait mode pushing it on millions of Millennials. Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ?

Video 90

The Most Popular Community Management Articles from the Last 12 Months


Not everyone enjoys posting in your forums or reading email newsletters every week. Article #3) Why Building Community Online is Important When Attracting and Engaging Millennials. Millennials are one of the largest generations in history and they now make up the majority of the workforce. That means that if today’s businesses and associations want to thrive in the future, they have to find ways to connect with millennials – and online communities may be their way in.

Print is Alive and Kicking

Association Adviser Millennials: A Generation of Page-Turners, Jan. For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. Newsletter. “Wait…print isn’t dead?

Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Millennials and generation Z eat a lot differently than baby boomers— and meeting planners need to adjust accordingly , says Event Industry News. Make your newsletter pop on mobile with these five tips from digital marketing expert John Haydon. Building an innovative culture?

Monday Buzz: Email Delivers the Traffic Goods

Associations Now

While social media and SEO have their benefits, email newsletters provide the most value, Clark says. Snag those millennials. Engaging Volunteers shares ways to reach millennials online. Prioritize your email strategy to get the most from your content.

Managing a Global Workforce Requires New Skills

Associations Now

Millennials have different ideas about how they want to work. Millennials also want cultural diversity where they work. While millennials have changed expectations for work, a global workforce can have other effects.

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials.

Association Brain Food Weekly: 6.20.16

Reid All About it

– Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.

Does Your Member Communication Tell Your Association’s Story Well?

Association Adviser

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Everyone loves a good story.

Association Brain Food Weekly: 9.15.17

Reid All About it

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting.

Wednesday Buzz: Engage Social Media Followers With These Prompts

Associations Now

She also recommends sending a newsletter recognizing and celebrating your donors. Still struggling to recruit millennial members? Social Media Today shares a bunch of content ideas to activate your social media feeds. Also: a dozen special ways to say thank you to donors.

4 Posts on Association Marketing

SCD Group

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

Survey Looks at Top Challenges And Trends Among Meeting Planners

Associations Now

Planners also reported that advertising, destination e-newsletters, and online webinars were the least effective ways to market a destination.

How Associations Can Get Media Traction with Press Releases

Associations Now

Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate.

Friday Buzz: When Email Goes Wrong

Associations Now

It doesn’t matter if the error is a typo or due to a technology issue beyond your control, an inaccurate email will leave members with a bad impression and may even cause some to unsubscribe from your newsletter. Find out how to bounce back from embarrassing email fails.

Monday Buzz: Fundraising Ideas for Board Members

Associations Now

Board members often carry a lot of clout in the profession; take advantage of that by asking them to write an article or a letter for your blog and newsletter. Millennials and generation Z have different workforce requirements, along with different membership preferences.

Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

” That seems like a pitch perfectly tailored to millennials, so it comes as no surprise that younger consumers have been a target of the council’s campaign.

Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts. If you want to stay on top of developments in the podcast world, subscribe to HotPod , a newsletter about the podcast industry. Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, the new advertising, and the new book tour. It’s time your association gets a podcast too.

Storytelling a great way to get Association message out

SCD Group

This process, occurring at the intersection of technology, pop culture and millennial behavior, is ever more complicated and fast-changing, and consumes more and more time and resources, involving a wide-ranging search for talent. Many associations offer magazines and newsletters.

What Should You Make of the “Pivot to Video”?

Associations Now

And that is leading to situations like the one that faced the startup millennial-focused news outlet Mic last week. Millennials like video enough—but they actually prefer to get their news in text form.

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From the Corner Office: John Graham, ASAE

Association Adviser

print, directories, newsletters) that will continue to be part of the association communication mix? AA: Millennials get the lion’s share of attention from membership directors. AA: Can older generations learn from millennial executives who are starting to assume leadership roles?