Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

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Marketing millennials Email Marketing Social Media 52

GrowthZone

SEPTEMBER 14, 2022

The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Tip: It’s important to view engagement activities for young professionals as an investment, not a revenue generator, Consider your best possible scenario to be a break-even, and you’ll be on the right track.

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Recruiting Recruitment Social Media millennials 78

Socious

JANUARY 4, 2017

Not everyone enjoys posting in your forums or reading email newsletters every week. It’s a business initiative that can help you increase revenue, retention, and satisfaction by engaging your customers or association members. Article #3) Why Building Community Online is Important When Attracting and Engaging Millennials.

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millennials Member Engagement Video Software 100

Socious

OCTOBER 12, 2016

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. The percentage of members who love your email newsletter may different by age, for example. 90% of millennials love your email newsletter. But how do you get data?

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Survey How To Analysis Newsletter 100

Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Bill Mickey. Melissa Harrison. XYZ University.

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millennials Georgia Florida Directory 60

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. Print can still be a major revenue generator for associations. Newsletter. “Wait…print isn’t dead?

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Georgia Atlanta Newsletter Communications 62

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

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Case Study Arizona Social Media Revenue 150

Reid All About it

JUNE 17, 2016

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . 1 CFRE credit. More info/register.

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LMS Raleigh Content millennials 150

Associations Now

AUGUST 22, 2017

And that is leading to situations like the one that faced the startup millennial-focused news outlet Mic last week. But strangely, this logic seems to go against the recent headlines we’ve seen around this—including a Pew study that found the old-standby email newsletter is more successful than a standalone app.

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Video millennials Social Media Revenue 64

WBT Systems

SEPTEMBER 5, 2017

Increasing revenue and membership with podcasts. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts. If you want to stay on top of developments in the podcast world, subscribe to HotPod , a newsletter about the podcast industry.

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Content Education Products millennials 150

Reid All About it

SEPTEMBER 15, 2017

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting. Location: Alexandria VA. More info/register. Host: Billhighway. Wed 9/20 at 1 p.m.

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Raleigh Arlington Social Media DC 203

Association Adviser

MARCH 17, 2014

A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. I checked in with two of my millennial colleagues to get their take. No surprise there.

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Texas Video millennials Revenue 60

Reid All About it

AUGUST 3, 2018

On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. Newsletters are immortal —and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters.

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Newsletter Washington DC Tools 34

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Be What Millennials Want: a Content Curator. Learn how to help Millennials cut through all the junk and get to the good stuff in terms of professional development.

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Social Media Chicago Tools Washington 37

Reid All About it

MARCH 13, 2020

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. 1 CAE credit. Host: ASAE.

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DC Washington Revenue Communications 44

SCD Group

JANUARY 6, 2013

Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) not only to engage members but also to generate non-dues revenue. Print and/or electronic publishing The and/or dilemma: Would it benefit our organization if we switched from print to digital publications? And, if so, when?

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System Social Media Content Cost 40