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Why your association should embrace multi-generational marketing strategies

MultiBriefs

It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles. This approach acknowledges and takes into account technological advancements, consumer attitudes, shifts in culture and even historical events when creating a strategy.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No. Email messages were the most popular, followed by e-newsletters.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

There are endless unanswered questions about where technology, and particularly AI, will take us, our lifestyles, and our careers. Beyond technology, there are cultural shifts that are making a major impact on the association community. Our lost innocence isn’t a bad thing. Sharon offered an idea that has been on my mind for some time.

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Reach Your Fundraising Goals By Embracing a Millennial Mindset

Achieve

While we talked through our plan one last time, a team member mentioned an article about how Millennials are using technology and social media to change the way nonprofits do fundraising. I thought to myself, “My three kids are Millennials, and I’m constantly having to give them money. THE MILLENNIAL MINDSET.