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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Release at an odd time. “

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Can Associations Attract Millennials with Credentialing?

Associations Now

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release. What improvements are you making to your conference content strategy? Where Associations Are Succeeding.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

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The Future of Learning, According to Millennials

Associations Now

What they had to say could affect your association’s meetings and education strategy when it comes to attracting these next-generation attendees. In addition, the survey results speak to the need for associations to continue to engage millennial attendees by using social media before, during, and after your event.

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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. More info/register. all times are Eastern Daylight Saving Time. Tue 6/21 at 12:30 p.m.

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New Partnership Seeks to Diversify Boards

Associations Now

“Studies demonstrate that companies gain a competitive advantage when decision making comes from diverse perspectives that align the companies’ strategy with their changing consumer bases. With Latino purchasing power at $1.7 He continued that age also needs to be considered, as the average board director is 62 years old.