Associations Now

FEBRUARY 12, 2019

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? Price sensitivity. That’s a challenge associations will need to overcome.

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Associations Now

MARCH 15, 2016

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard. According to an Associated Press report , millennials finally came into their own as car buyers, with people ages 21 to 38 buying 4 million vehicles last year.

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millennials Price Project Industry 40

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Why have associations been able to adapt and continue to grow despite the challenges they face?

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Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Eric McDonald, sales executive and pricing expert.

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DC Washington millennials Chicago 225

Associations Now

JUNE 3, 2015

Every industry has been doing its due diligence to gain insight into the millennial generation. We know, we know: Another story about millennials will have you rolling your eyes. That headline was enough to get you to click through and read about how much millennials love mayonnaise. But guess what?

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Associations Now

JULY 20, 2015

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.”

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Association Freak

MARCH 26, 2021

Millennials are skeptical, with a very high bar for trusting a brand. Your association can drive membership by recognizing the millennial mindset and adopting it in your marketing strategy. Comparison shopping extends beyond price and reviews. They dovetail perfectly with the Millennial mindset. 1] Komornicki, Sophie.

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millennials Louisiana Proposal Marketing 72

Plexus Consulting

SEPTEMBER 8, 2015

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Generation Y. Echo Boomers. For-Profit Competition.

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Reid All About it

MAY 21, 2021

Presenters: Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association. Spring Cleaning: 5 Reports to Run In Your Membership Database Now. Learn about five reports you can run in any database that will help you kickstart your data spring cleaning. 1 CAE credit.

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San Jose Email Marketing Tools millennials 369

Associations Now

MARCH 5, 2020

How to meet the membership & education expectations of Millennials and Gen Z | TopClass by WBT Systems [link] #assnchat #membership #associations pic.twitter.com/1Epl7pd3VB. Generation Z and young millennials are different. These standing desk converters make sure you don’t have to overhaul your workstation, CNET reports.

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millennials LMS System Cost 71

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). Offer member and non-member pricing.

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Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives.

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LMS Revenue Education Strategy 266

Associations Now

DECEMBER 4, 2019

As The Wall Street Journal recently reported , bread companies are cutting down on the size of the loaves they sell in some cases, to match millennial eaters, who eat healthier variants of bread that tend to go bad faster because they have fewer preservatives, as well as the growing number of people who live alone.

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Industry millennials Price Revenue 52

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. education) wasn’t nearly as strong.

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Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. education) wasn’t nearly as strong.

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Education Mooc millennials Certificate 180

Associations Now

SEPTEMBER 15, 2017

Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts. The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.”

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San Jose San Antonio Metro San Francisco 75

Higher Logic

MAY 29, 2020

With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report. Objection 1: Price.

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Social Media Tools Member Engagement Revenue 254

Socious

SEPTEMBER 23, 2016

Download Your Free Report of 9 Consumer Trends That Affect Your Association Today. If your association is in the same industry as any of these membership sites, then your members likely have more alternative choices when it comes to benefits and price. Download Your Free Report of 9 Consumer Trends That Affect Your Association Today.

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millennials Course Tools Industry 100

Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

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Minneapolis millennials Class Price 40

Achieve

JANUARY 17, 2016

That’s because surveys are often not well-constructed; they only provide self-report data; and they often are only capturing data from one point in time. Often times you can negotiate a comfortable price that also provides the services your project requires. The Millennial Impact Project. find your solution.

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Survey millennials Sample Project 52

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. Users, of whom 67% are Millennials, have saved $170M+ this year. The secret to Honey’s success is fulfilling consumers’ need for confidence that they’re getting the best price before completing their transaction. Reading Time: 10 minutes.

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Revenue Discount Products Marketing 72

Reid All About it

OCTOBER 21, 2016

Data from the survey will form the basis of a report Tagoras will release in the coming months. Learn how to get started with relationship marketing; how to divide and track your audience, from basic segmentation to defined personas; and the importance of relationship marketing to attract, engage, and nurture millennials. 1 CMP credit.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. I’ve written frequently over the years about generations but now, thanks to this open letter to the Pew Research Center from Professor Philip N. Host: Socio.

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Revenue Video Strategy Industry 195

SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead.

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Marketing Newsletter Class millennials 40

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

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Columbus North Carolina LMS millennials 39

Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. If you suddenly feel a desire to start crunching the numbers, a new report from the real estate services firm Savills Studley [PDF] could prove a fascinating starting point. Looking for a new office in DC? average of $31.81

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Marketing Certificate DC Virginia 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

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Technology millennials Revenue System 40

Reid All About it

MARCH 22, 2019

Hear about real-world examples of organizations that integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. More info/register. Learn how multiple organizations are using?good good data for every stage of the member life cycle experience.

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Arlington DC Washington LMS 170

Reid All About it

NOVEMBER 18, 2022

You’ll get more than ten questions covering awkward or unfamiliar AMS issues , like customer support, logins, e-commerce, training, reports, data conversion, and more. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Overturned idols and beautiful sunsets.

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DC Education Technology Washington 43

Reid All About it

MAY 20, 2022

Hear about communication preferences and expectations of millennials, how a personalized and authentic approach to marketing will help associations reach these new potential members, and how to collaborate with your community to co-create content that resonates. 1 CAE credit. CAE credits. More info/register. Host: Association Laboratory.

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Arlington Project DC Technology 41

Reid All About it

MARCH 16, 2018

Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. Learn how emerging reporting and tracking capabilities help your event marketing team better translate your event metrics and make future event decisions. More info/register. Host: Smart Meetings.

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eBook Social Media DC Content 46

Reid All About it

MAY 11, 2018

Bryan Clark, Associate, Vedder Price. Learn about new trends for 2018, how associations are crafting their messages to get better engagement and ROI, and how associations are marketing to their more seasoned members vs. millennials and how that message should differ. More info/register. Host: Bear Analytics. Wed 5/16 at 2 p.m.

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DC Washington Project Member Engagement 30

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. Here I was thinking everyone was discovering the joys of working from home. Envisioning the future.

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Montana Conference Education Tennessee 369

Associations Now

APRIL 6, 2017

A new report from the nonprofit technology company Abila notes that people are always looking for great educational resources—though the growth of outside offerings means they may not rely only on yours. The company says your association might want to work on its education strategy.

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millennials Case Study Education Content 61

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . On the flip side, the higher dues price connoted “more prestige,” and ICF attracted a substantially larger number of more engaged members who were more likely to get certified and renew. million and retention increased by 27 percent.

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millennials Ohio Proposal California 60

Association Adviser

MAY 25, 2017

It was even suggested both departments report to the same supervisor to ensure all parties have the same goal and incentives. Geofilter pricing can be as minimal as $5 and is based on the geofilter’s duration and boundary lines (ranging from 20,000 to 5 million square feet). Predictive analytics is the future.

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Marketing Guidelines millennials Washington 64

Association Adviser

MARCH 17, 2014

So if rising tides lift all boats, why are most associations reporting flat or low single-digit growth? Sources: *Oscars (MPA); **Billboard Top 100; # Year end closing price for Dow Jones Industrial Average ## U.S. I checked in with two of my millennial colleagues to get their take. Seattle Seahawks. Stock Market #.

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Texas Video millennials Revenue 60