How to Meet the Membership & Education Expectations of Millennials and Gen Z
JUNE 18, 2019
Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development. The 4 Education Expectations of Millennials and Gen Z.