Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification?

Minnesota 170

Minnesota Recruiting Recruitment millennials 170

YourMembership

APRIL 24, 2012

April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Social Media and Business Trends. “I have.” Leave a Reply.

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Recruiting Recruitment Tampa Software 150

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Social Media. The good news is your plan is already in motion!

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Recruiting Recruitment Social Media millennials 78

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Build your diverse base of volunteer mentors, then begin recruiting mentees.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. For example, if you want to attract the attention of Gen Z and young millennials, you could share videos that introduce different jobs in the industry and entry-level job postings.

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Content Marketing Social Media Video 93

Associations Now

APRIL 7, 2017

Are private job boards hindering your ability to recruit millennials? Many associations are struggling with millennial recruitment, so they need to use every tool in their arsenals to connect with young prospects and showcase their value. Ease of access is a priority for millennials. ” Big TECH News.

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millennials Recruiting Recruitment Social Media 40

Associations Now

FEBRUARY 12, 2019

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? Peer-to-peer recruitment. That’s a challenge associations will need to overcome.

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millennials Recruiting Recruitment Price 104

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 9) Unplugged: Got Social? by Megan Rockett.

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Social Media millennials Recruiting Recruitment 150

Reid All About it

FEBRUARY 5, 2016

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. A lot of its user-generated content, like on every social media platform, is self-promotional garbage, but there’s good stuff if you know where to look.

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Pennsylvania Social Media Recruiting Recruitment 150

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Need more help recruiting new young members?

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Tips millennials Newsletter Recruiting 98

Associations Now

NOVEMBER 13, 2015

With millennials now representing the largest segment of the U.S. As a younger generation who grew up using technology, millennials expect companies and organizations to be cutting-edge adopters, using the most up-to-date hardware and software to add flexibility and ease to their workflow, according to a new study from CompTIA. “I

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millennials Technology Organization Social Media 40

EventMobi: Association Events

JUNE 26, 2023

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Member Engagement Strategy Software Social Media 130

Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Strategy Washington Social Media Video 89

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. How Millennials and Baby Boomers Can Work Together. I found a few good reads for you this week…. More info/register.

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millennials Recruiting Recruitment Revenue 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

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Marketing millennials Email Marketing Social Media 52

Associations Now

SEPTEMBER 6, 2013

The scoop, and more, in today’s Social Media Roundup: Out of the creator’s hands. What If Your ED Was a Millennial? What if the management reigns were handed over millennial employees? So recruit away and engage them as you harness the talent, the vision, and the drive they have to offer. ht @mfindling ).

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Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Tip: Don’t relegate younger members to social media. Allow them to have a voice right away.

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millennials Recruiting Recruitment Committee 78

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Social media diversification. Also consider new platforms for engagement. Sponsored content.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

YourMembership

MAY 31, 2012

How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.

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Innovation millennials Class Software 150

Associations Now

DECEMBER 6, 2013

That tip, and more, in today’s Social Media Roundup: Company Courting. “[M]ap out the strategy for successful employee engagement from the moment they are recruited (perhaps even before), interviewed, hired, managed and promoted by the company,” she writes. — Tammi Tatro (@TammiTatro) December 6, 2013.

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Social Media millennials Recruiting Recruitment 40

Reid All About it

FEBRUARY 3, 2011

Social media can be a catalyst for positive organizational change. Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Chief Content Officer? Glad she's safe!

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Social Media millennials Content Recruiting 150

Reid All About it

SEPTEMBER 30, 2016

Social Media Siloes (Association Chat). Leveraging the Millennial Generation in your Workplace. 1 CAE credit. More info/register. Host: ACGI. Presenter: Marc Thompson, EVP, credentialing provider ITPG. Tue 10/4 at 2 p.m. Join a live-stream Q&A session hosted by KiKi L’Italien, founder, Amplified Growth. Wed 10/5 at 12 p.m.

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Maryland millennials Education America 150

Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association.

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DC Washington Member Engagement Innovation 261

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

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Recruiting Recruitment Social Media millennials 40

Achieve

MARCH 11, 2015

That is how many organizations see Millennials. What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? Another reason for this strategy: LiNK discovered earlier that if an individual recruited at least one donor in the first week, a second or third would quickly follow.

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Case Study millennials Organization United States 52

Beth Kanter

SEPTEMBER 22, 2015

By creating the #GoodIsWinning hashtag and launching PopeIsHope accounts across many social media platforms that especially target Millennials and Gen Z , the Pope’s visit will amplify social change messages around climate change, refugees, and more. There are also even Pope emojis available.

Social Media 28

Social Media New York City Philadelphia United States 28

Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.

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millennials Committee Technology Leadership 100

YourMembership

FEBRUARY 27, 2014

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. Social media/community. How to retain members and recruit new members for the future.

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Case Study Arizona Social Media Revenue 150

Associations Now

JUNE 12, 2017

How to engage and recruit new graduates to your association. Now is a great time for your association to engage with and possibly recruit these new college graduates. Keep in mind that these young millennials are looking for more autonomy than the previous generation. Facebook Live can be a great tool for your association.

Recruiting 63

Recruiting Recruitment Class millennials 63

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Creating a Social Media Policy. Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit.

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Chicago Washington DC Social Media 150

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? How can we get more Gen-Xers and Millennials involved? Just as you do for membership, actively and intentionally recruit them for volunteer positions. How can we help them?

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millennials Certificate Project Committee 150

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership.

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Strategy Video Technology Innovation 272

Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? For instance, you may have both mid-level and advanced-career professionals. Define Your Purpose.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

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millennials Ohio Membership Management Survey 40

Association Adviser

FEBRUARY 7, 2018

Three Essential Ways to Promote Your Campaign with Social Media, advice from John Haydon, Chief Heretic and Pyrotechnician, Inbound Zombie, Inc. Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. Bonus tip: use Facebook ads.

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Social Media Recruiting Recruitment Software 73