How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. In the study, 88 percent of millennials polled preferred a collaborative work culture to that of a competitive one.

The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. And so the new study by Achieve , a research and creative agency for causes and The Millennial Impact Project, caught my attention. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.


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Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Social Responsibility : 80% of millennials will more likely use products/services from a company that supports a cause they care about, but 75% of millennials will do the same just as long as the company supports any social cause. Loyalty Programs : 86% of millennials join loyalty programs. Millennials care.

Millennial Member Engagement: 6 Little Hacks to Try


A few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting.

4 things you can learn from WaPo’s TikTok strategy

Association Success

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. The post 4 things you can learn from WaPo’s TikTok strategy appeared first on

A Startup Strategy for Building a Millennial Membership

Associations Now

Conventional wisdom also says young people are difficult to recruit and retain as members. Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” Right now, though, “the early strategy is to tell as many people as we can, and to really refine our messaging and refine what we’re talking about,” Brown says.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

Webinar: Growth Strategies from Top Fundraisers

Spark Consulting

Or, how they manage to attract all those millennials to volunteer? Sohini and I will share the strategies membership organizations can steal from fundraisers in order to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. The keys to creating compelling, multi-channel campaigns to recruit new members and volunteers. Have you ever wondered how some charitable organizations get major donors to write those five-figure checks?

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention. This data suggests that recruitment activities should be focused not only on students and recent graduates, but also those in their first few years of employment.”.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” ” Here’s the question that was posted: "We are in the planning stages of a membership drive and I am looking for any information out there on the following: Types of incentives for those recruiting. As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program.

SCD Group: Millennials, Multitasking and Associations: What Can.

SCD Group

Millennials, Multitasking and Associations: What Can We Do at Work. When I’m giving presentations and/or leading discussions about millennials in the work force, I always (I mean every time) get asked about what do we do about millennials who work while texting, talking, Tweeting and/or listening to their iPods? Labels: association changes , association management , associations , Faculty Focus , Millennials , SCD Group. Think your strategies make sense.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.”.

Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Apparently millennials, the demographic born roughly between the early 1980s and mid-1990s, is being eclipsed by the younger, even more digitally-savvy Generation Z, or Gen Z for short. Some associations are beginning to adapt their membership strategies to target Gen Z. “A

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How to Tame Technology

Association Adviser

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks. Malcom said technology falls somewhere between a department and a strategy because all departments are now using technology. Hank Berkowitz, Editor-in-Chief.

Generations: the Hype Still Reigns

Jamie Notter

Pardon my French, but I would have thought that today, a full six or seven years since the Millennials brought our attention (again) to generational differences (remember the early 90s when Gen X hit the scene?), Humanize and the Millennial Generation. Millennials: Entitled or Risk Takers? { Strategy. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Generations: the Hype Still Reigns.

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4 ways to attract younger members

Association Success

By 2025, Millennials will account for 75 percent of the American workforce. MORE: 5 signs your association’s strategy needs a refresh. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members.

4 Free Member Benefits for Under-30s


Millennials want a brand that motivates, guides, and connects them through experiences.”. The Perks of Association Membership for Young Professionals is an unbranded, free flyer for associations to use for member recruitment. Read about strategies for association micro-learning. – Brent James of Concept 21, a footwear industry leader. What business is designed, at its very core, to motivate, guide, and provide experiences? An association.

What Makes Young Members Tick?

Associations Now

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? employees are millennials, according to Pew Research , and increasingly they’re being joined by Gen Z professionals. Peer-to-peer recruitment. A new benchmarking study focuses on young professionals’ views on membership.

5 ways to boost your association’s revenue in 2021

Nimble AMS

Today, Millennials in the workforce represent the largest segment of the working population and GenZ is the latest demographic of student and early careerist members. ?. Millennial and Gen Zers connected with mobile devices at an early age and used online tools throughout their education.

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs.

Association Brain Food Weekly: 8.21.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Experience a best-in-class virtual event to inspire and start building your new event strategy. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond.

Association Brain Food Weekly: 12.2.16

Reid All About it

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

Association Brain Food Weekly: 12.2.16

Reid All About it

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

Association Brain Food Weekly: 9.30.16

Reid All About it

Leveraging the Millennial Generation in your Workplace. Find out how millennials work, act, think and learn; why your work culture, environment, and location is more important than ever; best practices to recruit and retain millennials; proactive strategies you can begin to apply to leverage this generation; and the advantages millennial and multi-generational organizations have. The future of learning has been on my mind lately.

Association Brain Food Weekly: 2.8.16

Reid All About it

– eLearning Strategy, Tactics & Responsive Planning. – How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. Learn about powerful organizational strategies that cultivate future leaders and long-term success. the chat topic is: How Associations are Attracting Millennial Members.

New Survey Offers a Glimpse at Association Staffing Trends, Challenges

Associations Now

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows. At the same time, millennials are changing the workplace landscape. The report notes that millennials’ nontraditional priorities affect associations’ recruiting and retention efforts.

Association Brain Food Weekly: 10.27.17

Reid All About it

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities. Recruit and Retain Millennial Members. LMS Monetization Strategies: Creative Ways to Ensure ROI.

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How to attract top talent

Association Success

Here are some strategies you can use to attract top talent: Think like a marketer. Millennials, a generation that is now making up for more than 50% of the workforce, thrive in the workplace that offers a clear growth path.

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Employee Engagement Declines to Lowest Point in 8 Years


If you are looking to better recruit, retain, and/or engage your Millennial employees, you need to read When Millennials Take Over and contact me at for assistance with engagement strategies. Following baby boomers, the youngest millennials, 25 years old and younger, were the next most engaged with 71.1 The least engaged group of employees by age were the oldest millennials, 26 to 35 years old, of which 66.2

Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments? Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

Mission Driven Volunteer Q&A

Spark Consulting

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. How can we get more Gen-Xers and Millennials involved? If Gen-Xers and Millennials only see Boomers represented among your volunteers, they’re likely to assume that’s all you want and will accommodate.

Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hear about a strategic approach to governance despite disruptions, membership strategies that optimize cash flow, diversifying revenue streams including virtual events, and what to consider as you lead in “the new normal.”. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Alyssa Hulka, VP of Digital Strategy, Accella.

Book Review: Cause for Change

Beth Kanter

I’m getting a jump on my summer reading! Colleagues Kari Dunn Saratovsky and Derrick Feldmann have published a new book called Cause for Change: The Why and How of Nonprofit Millennial Engagement. Focus on the 3 R’s (Recruitment, Retention, and Recognition). Key to retaining Millennial volunteers is providing: flexible opportunities, leverage their social/personal networks, provide career building opportunities, engage for their skills.

Building Inclusive Online Communities

Higher Logic

The second type is perception bias , which occurs when you form an opinion about a group that makes it difficult to fairly assess an individual within that group – think about how Baby Boomers view Millennials and vice versa. Recognizing the impact of implicit bias and implementing strategies to combat it is a natural extension of the work you do, another skillset that will enable you to create and maintain quality engagement, recruit and retain members, and drive innovation.

Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. When you recruit members, you’re inviting them to your organization’s “party.” Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education.

Association Brain Food Weekly: 3.9.18

Reid All About it

Hear about strategies and tactics to meet the requirements of one of the most modern and stringent personal data legislations. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community.

Association Brain Food Weekly: 10.12.18

Reid All About it

Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Video marketing is one of today’s most influential marketing strategies.

4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

Technology and strategy go hand in hand. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. Millennials (who are forecast to make up 75 percent of the workforce by 2025) expect their work systems to be as good or better than what they see in their personal apps. What technology will your association invest in?

Association Brain Food Weekly: 6.13.16

Reid All About it

Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Here’s the list of webinars and other professional development events for the week of June 13.