Making a Millennial Impact

Wild Apricot

Is your organization enabling Millennials to connect, get involved and give? The 2012 Millennial Impact Report offers some insight into engaging this generation. Millennials engagement

The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. And so the new study by Achieve , a research and creative agency for causes and The Millennial Impact Project, caught my attention. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.


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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business. At the same time, the report suggests mobile is the future of millennial-friendly meetings.

Key Insights To Help Inspire and Engage Millennials

Wild Apricot

Here are highlights of the 2014 Millennial Impact Report and insights for non-profits and membership organizations. membership Millennials

Millennials and The Rise of Virtual Volunteering

Higher Logic

How would you finish this sentence: “Millennials are __”? It turns out, as Millennials take #blessed selfies and appear entitled at work, they’re actually giving more time and money to charity than previous generations. Maybe Millennials aren’t as bad as the media makes them out to be. How are millennials different? According the 2015 Millennial Impact Report , 70 percent of millennials volunteer at least one hour a year, and 37 percent volunteer up to 10 hours a year.

How Millennials are Like School Bullies – And Why You Can’t Ignore Them

Wild Apricot

There are more than 80 million Millennials in America. The 2013 Millennial Impact Report explains how non-profits and membership organizations can "invest in this generation.". Millennials

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. In the study, 88 percent of millennials polled preferred a collaborative work culture to that of a competitive one.

Marketing Study: Think Beyond Millennials, Gen Z

Associations Now

The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the point where millennials and Generation Z are worth all the attention. Hence why you feel like you can’t get away from reading about millennials and Generation Z. In its new report, Generation Z is Not the Next Big Thing [PDF], Zenith lays out a case why age alone is no longer the right way to track audiences. Younger generations are becoming more conformist,” the report states.

Report: Millennials Value Face-to-Face Meetings More Than You Think

Associations Now

Despite what you’ve read about millennials and the impending decline of the meetings industry, a new report by the Meetings Mean Business Coalition found that this generation understands the importance of in-person events. Broken down by generation, 79 percent of millennials said they would attend more in-person events compared to 71 percent of gen Xers, 63 percent of baby boomers, and 46 percent of the greatest generation.

Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Follow These Tips To Engage Millennials In Your Conference Experience

Velvet Chainsaw

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. The report illustrates that the next generation is passionate about people not hierarchies, institutions, organizations or structures. Millennials crave and rely on peers.

Millennial-Friendly Benefits Worth Considering

Associations Now

Not sure how to crack the code to attracting and retaining that millennial workforce you’re looking for? Benefits could also help associations looking to attract millennials and other entry-level employees. More than two-out-of-five millennials—42 percent, to be exact—are walking around with student debt, according to a survey by the Institute of Politics at Harvard University. The post Millennial-Friendly Benefits Worth Considering appeared first on Associations Now

Study: Millennials Love Bleisure, But Don’t Tell the Boss

Associations Now

A new National Car Rental survey finds that while millennials like mixing business trips with leisure trips, in part to save money, they aren’t so excited to mention that detail to the boss—even if their supervisor does the same thing. When millennials decide to mix business and leisure travel while on the road, they’re not exactly looking to let their boss in on their plan. In last year’s report, business travelers worked 10.2

Why It’s Time to Move Millennials Into Leadership

Associations Now

At this point, we should have collectively shaken off our millennial anxiety. They’re fully entrenched in the workforce now, so the more meaningful question now is: How will millennials be empowered to take the next steps into leadership? That’s a question that Amy Sewell of the fundraising firm Douglas Shaw & Associates asks in “ How to Motivate Millennials to Become Nonprofit Leaders ,” writing in Forbes. Millennials now represent the largest cohort of the U.S.

Is Your Organization Compatible with Millennials?

Jamie Notter

Since publishing When Millennials Take Over , we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials? Whether it's about attracting customers or the best employees, we see a definite sense of nervousness among leaders that they just aren't doing it right when it comes to Millennials, so they want to know what they should be doing. How do we retain our Millennial employees?

Five Millennial-Friendly Benefits to Offer Your Team

Associations Now

From free food to a commitment to student loans, organizations looking to hire younger workers are learning to boost their millennial-friendly benefits, and when the time is right, let loose. When it comes to attracting millennials or generation Y, a lot of it comes down to added flexibility that gives them a degree of added control or freedom over their destinies. The post Five Millennial-Friendly Benefits to Offer Your Team appeared first on Associations Now

Millennials Embrace Business Travel, In-Person Meetings

Associations Now

Don’t be fooled by their smartphones, their active social profiles, or the fact that people write about them like they’re a single hive-mind entity: Millennials really like in-person meetings. The study found that 46 percent of millennial travelers use social media to meet up with friends, a far cry from the 17 percent of boomers who say the same. And 30 percent of millennials want free WiFi when they travel, while just 17 percent of older travelers want the same.

Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. A new study presented at the National Association of Broadcasters’ NAB Show this week highlights that millennials ages 25 to 34 represent the largest age group for podcasts, at 33.8 percent, with older millennials and Generation Xers ages 35 to 44 not far behind at 20.1

Issues Over Institutions: How Millennials Interact With Causes

Associations Now

In a review of 10 years of research into how millennials support causes, the Case Foundation’s Millennial Impact Report finds that members of that generation tend to focus more on identifying the best solution to a problem than on which institution solves it. The millennial generation has been a force for social change long enough that there’s now 10 years of research on the ways they engage with the causes they care about.

Daily Buzz: Millennials’ Work Anxiety Challenges

Associations Now

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent. Then again, many of the suggested causes for millennial distress truly are unique to this era, creating what some call a ‘sociological’ form of anxiety.”.

Report: Millennials Travel for Business Most Often, Despite Added Stress

Associations Now

According to new research from MMGY Global, millennials are traveling more often than their older colleagues—and they don’t mind, despite concerns about being away from their young families. The survey found that millennials took more business trips in the past year, on average 7.4, Millennials also outpaced the overall average of 6.8 Another key reason millennials travel?

Three Ways to Woo Millennials to Your Workplace

Associations Now

A new Deloitte survey shows millennials’ workplace wants have shifted in the last year. But, after 12 months of political and social upheaval, those ambitions have been tempered,” said the freshly released freshly released Deloitte Millennial Survey 2017. Here are three takeaways for associations looking to recruit and retain millennials: Underscore your stability. Millennials, essentially, want more than just a job.

Designing New Opportunities for Millennial Members

Associations Now

On the heels of new research on millennials that illustrates some potential areas of concern for associations, we take a look at how the American Institute of Graphic Arts is adjusting to changing membership demographics and needs. Among several positive findings such as this generation’s relative economic optimism, several of the data from the report, “Millennials in Adulthood,” indicate there could be tough times ahead for associations.

Inside the Minds of Millennial Attendees

Associations Now

Looking to get millennial attendees to your next event? There are 80 million millennials in the United States. Millennials want a true experience, something that is personalized, new, and enables them to meet the right people at the right time. In it, he offers nine tips on how to get millennials to attend your next conference or event. I stopped when I got to this part of the report, because it sounded a little crazy to me.

How to Meet the Membership & Education Expectations of Millennials and Gen Z


Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z. But, here’s the bad news for associations: Personify surveyed 1,000 Millennial and Generation Z association members for their Young Members 2.0

Spread the Word: Millennials Love Mayo, Survey Says

Associations Now

Every industry has been doing its due diligence to gain insight into the millennial generation. We know, we know: Another story about millennials will have you rolling your eyes. That headline was enough to get you to click through and read about how much millennials love mayonnaise. There’s such an emphasis on millennials across the board right now, so the food industry needs to take notice as well.

When Millennials Take Over by Jamie Notter and Maddie Grant

Eric Lanke

Well, they are the things that Millennials look for in the workplace. Indeed, as the provocative book title suggests, they are not just the things Millennials look for, they are the way Millennials will shape and run things when they are in charge. It is the way Millennials are used to being treated online, and the example they will follow when moving into the business world. But here’s the paragraph from When Millennials Take Over that sparked my biggest takeaway.

What Millennials’ News Consumption Habits Mean for Associations

Associations Now

A new report found that millennials are not willing to pay for news and that while they don’t actively seek news through social media, they often get their information through Facebook and YouTube anyway. Though they don’t use social media primarily as a source for seeking out news and information, a majority of millennials end up getting most of the news they absorb from their social networks, according to a report released last week by the Media Insight Project.

Life Insurance Industry Still Struggling to Engage With Millennials

Associations Now

Life insurance providers are always reaching out to prospective customers, but one group remains more elusive than all others: millennials. September is Life Insurance Awareness Month , and as it draws to a close, an inability to attract millennials remains one of the industry’s biggest challenges. And that’s just one of many recent studies showing how few millennials are opting for life insurance, compared with older generations.

Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. Last week, I attended the millennial conference— MCON 2017 —in Washington, DC. A big hurdle facing all cause-oriented organizations is the process to millennial activation. Luckily, millennials say they’re increasing and intensifying their cause-oriented engagement in 2017.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

Pay attention to what matters most

Aaron Wolowiec

According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No.

Concur: Millennial Business Travelers Are Pretty Thrifty

Associations Now

A report from the business travel management firm Concur finds that while younger employees might have slightly higher hotel expenses, this is offset by far lower amounts spent on dining and entertainment overall—a trend that holds up globally. When traveling, the amount per meal is slightly lower—$33 for millennials, $39 for older workers. By region, we see the biggest difference between what senior colleagues and millennials spend in Asia Pacific, Europe, and the Middle East.”.

Study: Millennials Rate Themselves as Better Employees Than Others Do

Associations Now

A new study of millennial job seekers and HR professionals illustrates some of the stereotypes facing generation Y as it works to make a name for itself in the workplace. Millennials are known for many things, at least stereotypically. Until millennials are able to overcome existing stereotypes, they’ll have to work extra hard just to get noticed.”. Eight-six percent of millennials also rated themselves as hard workers.

New data: Volunteerism at an all-time low

Aaron Wolowiec

That said, volunteerism is on the decline, according to a new report released Feb. The report found that volunteerism fell 1.1 percent of people reporting some form of volunteerism. According to the report, about 62.5 Surprisingly, while we’ve heard that Millennials and younger generations find volunteering important, 35 to 44 year olds volunteered the most, while 20 to 24 year olds volunteered the least. Specifically, the report found 44.5

Survey 169

Study: What Millennials Look For In An Exhibition

Associations Now

A new report from two exhibition industry organizations details how young professionals choose an event to attend and what they seek out once they’re there. What do millennials want out of your meeting? This finding translates to the exhibit floor, where millennials seek interactive product demonstrations and interactions with booth staff. Forty-two percent also reported taking photos of booths and products with their mobile devices to share with others.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. A cheer for 2020: ?? What do your members want?

Survey: Corporate Responsibility Helps Attract, Retain Millennial Workers

Associations Now

Group Work The 2014 Millennial Impact Report revealed young professionals’ preference for doing volunteer work collaboratively. Past research on millennials for the Case Foundation had focused on how they support nonprofit causes. This year’s survey dives into how millennials connect, give, and get engaged with companies. But the bigger takeaway, which you can see is woven throughout the report, is that doing good matters.

Study: Millennials Most Likely to Pay for Loyalty Programs

Associations Now

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.” And millennials (61 percent of those 18 to 24, and 54 percent of those 25 to 34) indicated even more support for this sentiment.

2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline. In fact, many associations report substantial growth rates. Of those organizations that showed increases in overall membership, one-quarter report increases of 6% to 10%, while 19% report increases in membership over the past year of more than 10%.