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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. 30 percent cite price as the primary motivator behind a purchase. A few highlights: 49 percent of respondents say they turn to brands they know and trust. It comes down to trust. TARGETED ADVERTISING.
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