Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
SEPTEMBER 17, 2013
Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. 30 percent cite price as the primary motivator behind a purchase. Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas.