.png)
Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
30 percent cite price as the primary motivator behind a purchase. Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas. What millennials say about brands is as important as what brands say about themselves, the report concluded.
40 
Let's personalize your content