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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: Ho w does it help your association recruit and retain more members? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. Task force members staffed the booth, answered questions and gave out a press release , new branded items and held a Q&A about the new brand. Angela Kisskeys, Associations North.