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Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse. With police officer recruitment becoming an increasingly serious problem throughout Minnesota, the association that serves its chiefs of police is changing up its tactics this week. MORE
Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. At the American Optometric Association, a piloted approach with chapters pointed the way to a successful national member recruitment campaign to reach more young people. Have you piloted a member recruitment campaign with a chapter? MORE
AA: Ho w does it help your association recruit and retain more members? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. North was a big question since we represent Minnesota, North Dakota and South Dakota. Angela Kisskeys, Associations North. MORE
Associations Now
DECEMBER 14, 2018
Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse. With police officer recruitment becoming an increasingly serious problem throughout Minnesota, the association that serves its chiefs of police is changing up its tactics this week.
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. At the American Optometric Association, a piloted approach with chapters pointed the way to a successful national member recruitment campaign to reach more young people. Have you piloted a member recruitment campaign with a chapter?
Association Adviser
JULY 26, 2016
AA: Ho w does it help your association recruit and retain more members? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. North was a big question since we represent Minnesota, North Dakota and South Dakota. Angela Kisskeys, Associations North.
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