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Minnesota Police Chiefs’ Digital Campaign Aims to Boost Recruitment

Associations Now

Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse. With police officer recruitment becoming an increasingly serious problem throughout Minnesota, the association that serves its chiefs of police is changing up its tactics this week.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. At the American Optometric Association, a piloted approach with chapters pointed the way to a successful national member recruitment campaign to reach more young people. Have you piloted a member recruitment campaign with a chapter?