Minnesota Police Chiefs’ Digital Campaign Aims to Boost Recruitment

Associations Now

Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse. With police officer recruitment becoming an increasingly serious problem throughout Minnesota, the association that serves its chiefs of police is changing up its tactics this week.

Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

1. Hi Dana, congrats on another successful Giving Day in Minnesota. A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. Tell us about your overall marketing strategy/campaign. PadillaCRT has led our earned media strategies since we launched GiveMN in 2009.

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6 Articles for Associations and Millennials

SCD Group

In fact, in the vast majority (75%) of the 250 questions CBRE’s Workplace Strategy team posed to more than 5,500 U.S.-based The case for taking millennials seriously By Selena Simmons-Duffin via Minnesota NPR Millennials have already shaped your life. source) Texas Beef Council Aims for Millennials By Ernie Smith via AssociationsNow Old strategies such as the iconic “Beef. Millennials Will Become The Majority In The Workforce In 2015. Is Your Company Ready?

Steal This Idea!

Spark Consulting

CFA Society Minnesota (attracting Millennials). Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers.

How Can You Manage Negative Facebook Comments?

Associations Now

In a recent analysis published in its scholarly journal Information Systems Research , researchers from the University of Minnesota found that, in an analysis of 12,000 posts from 41 Fortune 500 companies, negative posts outranked positive posts at a ratio of nearly 2 to 1. So what does that mean for your own strategy when managing the social network? A few strategies worth keeping in mind when dealing with social media negativity: Acknowledge there’s an issue—but don’t delete it.

Association Brain Food Weekly: 7.14.17

Reid All About it

Discover strategies to become “future wise.” Presenters: Trista Harris, president, Minnesota Council on Foundations. Your weekly list of free webinars and events for the association community… Evidence, not ego, must drive digital transformation , says Gerry McGovern.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. But different strategies apply to different social media platforms , says Scott Leisler, Dovetail’s president and chief creative officer. “If Digital marketing tools make it easier to test out a member recruitment campaign in real time.

Should Associations Offer Conference Subscription Packages?

Associations Now

For example, the Minnesota Twins are introducing a redesigned Twins Pass program this season to boost declining attendance numbers. And that didn’t come as a surprise, because rethinking your conference pricing strategy can be scary , and it can come with significant revenue consequences. Major League Baseball teams have started offering Netflix-style ticket subscription packages to boost attendance numbers and attract younger fans to the ballpark.

Trade Group: Malls Consider High-Tech Solutions to Security

Associations Now

That has trade groups in the shopping industry keeping an eye out for new strategies. In the wake of a shooting at a Macy’s store in Seattle and a stabbing incident at a mall in Minnesota, executives are considering measures that rely heavily on technology. 3.3 % The anticipated year-over-year growth in retail sales in physical stores during the upcoming holiday season, according to a report released this week by the International Council of Shopping Centers.

Let’s Meet In Real Life!

Smooth The Path

We can connect at: AssociationsNorth in Minneapolis, Minnesota, February 21st. This presentation uses the data from the New Member Engagement Study to share the strategies and tactics that boost both new member engagement and overall member engagement. I would love to meet you. I really would! You have been hanging in there reading post after post after post so we must be similarly motivated. We want to provide an amazing member experience.

Find More Meaning in Your Metrics

Associations Now

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., But I didn’t say much about what “moneyball” means, other than to call it a “data-inclined business strategy.”

Hackathons Helping Nonprofits: The Overnight Website Challenge Offers Pro Bono Redesigns

Associations Now

So why not apply the strategy to nonprofits that need the help, too? That’s been the approach of The Nerdery , a digital agency that focuses on strategy and design issues. Paul, Minnesota; Chicago; Kansas City, Missouri; and Phoenix.

Tuesday Buzz: Fighting Fire With Fire

Associations Now

This clever antismoking marketing strategy is aimed directly at hipsters. According to the behavior-change agency Rescue, the best strategy might be to borrow some of the same ones that the tobacco industry is using. These strategies evoke efforts by the tobacco industry to tie itself to the music industry—something that generated major controversy after Camel used the names of numerous popular indie bands in a 2007 Rolling Stone ad, without the artists’ approval.

Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

But what followed was an “unusual night,” in the words of Minnesota Star Tribune music critic Jon Bream. As your association builds out its social strategy, don’t forget about Vine, which has flown under the radar to become one of the most popular and creative platforms around. The National Association of Black Journalists learns a lesson in managing member expectations. Plus: An underrated social video platform gets its due.

Report: Financial Services Roundtable Steps Back From Consumer Bureau Fight

Associations Now

Consumer Financial Protection Bureau’s (CFPB) complaints database using a strategy akin to a political campaign. Some members had anxiety,” former Minnesota Gov. The Financial Services Roundtable, led by onetime politician Tim Pawlenty, rankled some feathers with the launch of a PR campaign targeting the Consumer Financial Protection Bureau. But a new report suggests the trade group may have pushed members out of their comfort zone.

Transportation Association: Drones Could Save Money and Time, Limit Drivers’ Headaches

Associations Now

Cook, the Michigan Department of Transportation’s engineer of operations and maintenance, noted that the strategy is beneficial both to drivers and to state employees. And with some departments of transportation, including Minnesota’s, also having a say in issues facing the aviation sector, the drone discussion has proved interesting in more ways than one.

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How One Nonprofit Used Social Media for Damage Control During A PR Crisis That Erupted During a Fundraiser

Beth Kanter

TechFail #GenerosityWin on Minnesota’s Give to the Max Day: Understanding social media’s role in damage control and crisis communication Guest post by Jeff Achen, GiveMN Digital Strategist. Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations. Social networks lit up again, this time with posts asking for donations and celebrating the generosity of people who care about Minnesota.

PhilanthroTech: How Nonprofits Are Using Crowdfunding

Beth Kanter

I foresee that 2013 will be the year that this strategy really takes off. In November 2012, the giving day platform Razoo partnered with GiveMN, an organization that aims to grow online giving in Minnesota, to break a world record by raising $16.3 million for Minnesota charities in just 24 hours. Flickr Photo by Toddy.

GiveMN 2012 Giving Day by the Numbers

Beth Kanter

I couldn’t help but wonder what might happen if there was a coordinated series of giving days in local communities that all took place under the back drop of Giving Tuesday’s ability to harness national attention or even world wide attention. The combination of bottom up and top down strategies could be powerful. To get there, we employed a number of strategies, but chief among them was social media.

Lessons for Meeting Planners From Professional Sports

Associations Now

In an article posted on Complex.com a few months back, writer Maurice Peebles examined how the NBA is succeeding at social media and offered an inside look at the Brooklyn Nets’ strategy. Consider a similar strategy with your conference’s social media team. Other team giveaways worth noting are the Colorado Rockies’ mullet hat , the Tampa Bay Rays’ Evan Longoria rubber duck, and the Minnesota Twins’ BBQ branding iron.

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Ahead of Give Local America, 7 trends in Giving Days

Beth Kanter

Source: GiveMN A school principal rides a zipline as a way to bring attention to Give to the Max Day in Minnesota. The Giving Day analysis, conducted by Third Plateau Social Impact Strategies , looked at Giving Days run by the Blue Grass Community Foundation, Community Foundation of Central Georgia, Community Foundation of the Chattahoochee Valley, Community Foundation Serving Boulder County, Duluth Superior Area Community Foundation and GiveMN, The Miami Foundation and Mississippi Gives.

Scary Nonprofit Contests, Social Media Content, and Campaigns: Happy Halloween!

Beth Kanter

Halloween offers a great hook for your nonprofit’s content strategy, a campaign theme , or special fundraiser. The Minnesota Zoo provided a candy shopping guide to keep the rainforest safe for all the animals that call it home. Strategy Tips

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. North was a big question since we represent Minnesota, North Dakota and South Dakota. Angela Kisskeys, Associations North.

Medical Groups Look to Change Rhetoric on Gun Control

Associations Now

Our challenge is to translate these findings into actionable public health strategies. Our challenge is to translate these findings into actionable public health strategies.”. NRA sponsored similar legislation in Alabama, Minnesota, North Carolina, Oklahoma, and West Virginia.) Like Congress, medical groups struggle to agree on how to tackle the issue of gun violence.

Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits. What are some of the newer tools, techniques and strategies that associations can use to advance their causes with lawmakers and constituents? Hank Berkowitz, Editor-in-Chief.

Two More Bear Traps And Five Practices You Should Steal Immediately (Part 3)

Velvet Chainsaw

Hat tips to Carey Nieuwhof’s Leading Change Without Losing It: Five Strategies That Can Revolutionize How You Lead Change When Facing Opposition. It’s difficult to get a palm tree to thrive in Minnesota. All these components and ideas work seamlessly with your strategy. This is the third installment in this three part post on why you should not copy successful conference leaders. The first post looked at who we follow within the conference and meetings industry.

Content, Millenials, Videos 7 best of the week for associations

SCD Group

Great marketing strategies? The case for taking millennials seriously By Selena Simmons-Duffin via Minnesota Public Radio In the U.S., How to Overcome the ''No Time to Create Content'' Challenge By Joe Chernov via MarketingProfs.com How can we maximize our content output in the minimum amount of time? The answer, it turns out, isn''t particularly complex: Spend time only on content that works.

Video 63

The Civil Servant at the Top

Associations Now

An established public-sector leader, staring down a shift in military strategy, a tough upcoming primary challenge, or just the prospect of a retirement that didn’t sit right with workaholic instincts, opts for steadier waters and takes a gig with a trade group. The Boy Scouts of America recently named former Defense Secretary Robert Gates as its new president. How can a former public servant help associations be prepared?

Building a Facebook Presence


Develop a strategy. Just like anything else in your business, having a strategy and measurable goals around your Facebook campaign are imperative. I love the story of the restaurant in Minnesota that hired a community manager to work part-time to help build an online presence six months before opening. Guest blog by Gini Dietrich of Spin Sucks fame.

Governors Association Launches Opioid Treatment Pilot Targeted at Prisons

Associations Now

The National Governors Association is bringing opioid treatment strategies that have seen good results in Massachusetts correctional facilities to a number of other states. Last month, NGA announced a pilot program in eight states—Alaska, Indiana, Kansas, Minnesota, North Carolina, New Jersey, Virginia, and Washington—that will expand access to addiction treatment for offenders in prisons.

Part 3 of Life after MLS: Technology Strategic Plans : Off Stage

Off Stage

For those associations with MLS operations, the mission-critical imperative to develop a solid and consistent base of technology strategy is often obscured—our members are up close and outspoken about where our resources belong. In addition, NAR staff member Carolyn Schwaar s overview of “Technology Strategy Plans” will give you a good general knowledge. Off Stage. 16, 2010 - Part 3 of Life after MLS: Technology Strategic Plans. Under all is the plan.(cc).

111 Intriguing Chats for 2011


8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. BrettRelander - Brett Relander; Dallas, Texas; I work with small to medium sized businesses & corporate brands to develop measurable digital & social media strategies. exilauren - Lauren Modeen; Washington, DC; Manager of Online Strategy for GovLoop | Online Community Builder | Boston College ’03 grad | Love Gov 2.0,

Give Local America Disaster Offers Lessons for Next Time

Beth Kanter

It would be easy for community foundations to back away from giving days in the wake of the Kimbia disaster and similar problems that plagued Minnesota’s popular Give to the Max Day in 2013. Every public event — even virtual ones — should have a strategy for handling glitches. Note from Beth: Peter Panepento wrote a thoughtful piece earlier this week about #givedaylessons and gave me permission to republish it here.