Get Them in the Door: Inside a 10-Month Trial Membership Offer
Associations Now
AUGUST 27, 2014
Spend some time on ASAE’s Collaborate forum and you’ll see divided opinions about discounts and free offers : Some believe that they devalue the product and discourage prospects from ever paying full price, while others argue in favor of the power of the free sample. That has been AOA’s strategy so far.
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