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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

Set regular check-in meetings with your sponsorship team to review any updates, identify new performance metrics, and track new data points in your database. Beyond your CRM, look for options that help provide sponsorship benefits, manage communication with the sponsor, and help prove ROI for the business’ investment in your organization.

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5 Ways to Maximize Your Fundraising Event Sponsorships

Achieve

Sponsorships are a win-win for the sponsoring business and the benefiting nonprofit, but it’s up to the event’s planning team to effectively build, pitch, and sell sponsorships. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales.

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Lunchtime Links: Peyton Manning’s Omaha Shoutout

Associations Now

With the NFL playoffs in full swing, all eyes are on the four remaining teams—and, apparently, all ears are on the calls of the quarterbacks. That brought the city of Omaha, Nebraska, which doesn’t even have an NFL team, a little welcome attention. Plus, how to ensure your association’s SEO practices don’t fall victim to Google.

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Social Media Roundup: How AARP Won the Oscars, Too

Associations Now

We’ve seen it a ton in the past year— companies and organizations finding ways to make themselves part of the conversation via social media during major events. Dern, alas, didn’t win an Oscar for his role in Nebraska.) — iCohere Team (@iCohere) March 3, 2014. — Steve Drake (@SteveDrake) March 4, 2014.

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Mo Rocca on Creativity, Comedy, and Obit Con vs Comic Con

AssociationChat

To the association people and you… everyone knows the organization people are super boring. But it’s so that’s one thing I I actually lost my voice at one point because I was doing so many interviews and I was talking If I needed you know, somebody in Nebraska to hear me without any amplification hear me? So that’s why I moved on.