How Facebook (and Social Media in General) Shifted Fundraising Strategies
OCTOBER 8, 2019
It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations. And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. In an article for The Conversation summarizing the findings of the research, the authors noted that social reach appears to have an obvious impact on an organization’s ability to fundraise online.