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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

Set regular check-in meetings with your sponsorship team to review any updates, identify new performance metrics, and track new data points in your database. For instance, when you raised the price of your hole sponsorships at your golf fundraiser, you raised an additional $2000 and onboarded an additional 10 new sponsors.

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Lunchtime Links: Peyton Manning’s Omaha Shoutout

Associations Now

With the NFL playoffs in full swing, all eyes are on the four remaining teams—and, apparently, all ears are on the calls of the quarterbacks. That brought the city of Omaha, Nebraska, which doesn’t even have an NFL team, a little welcome attention. The all-star pitchman might be a little out of their price range, though.

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