How Facebook (and Social Media in General) Shifted Fundraising Strategies
OCTOBER 8, 2019
But while social media keeps small nonprofits in the game, larger ones still have an advantage. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in ? In an article for The Conversation summarizing the findings of the research, the authors noted that social reach appears to have an obvious impact on an organization’s ability to fundraise online.