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How Facebook (and Social Media in General) Shifted Fundraising Strategies

Associations Now

Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. But while social media keeps small nonprofits in the game, larger ones still have an advantage. And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in

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