How Facebook (and Social Media in General) Shifted Fundraising Strategies
OCTOBER 8, 2019
But while social media keeps small nonprofits in the game, larger ones still have an advantage. It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in ?