How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations. And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money.
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