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How Facebook (and Social Media in General) Shifted Fundraising Strategies

Associations Now

Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations. But while social media keeps small nonprofits in the game, larger ones still have an advantage.

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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales.

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Did You Know? It’s Business As Usual For Associations’ Advocacy Activity

Association Adviser

Associations already involved in advocacy efforts know that a long-term strategy of sustained, targeted activity is best for enacting change. This is likely because changing or improving national policy is almost always more of a marathon than a sprint.