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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations. And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. But while social media keeps small nonprofits in the game, larger ones still have an advantage.
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