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Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. How to recruit and engage an entirely new generation of members. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over.

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6 Tactics Association Marketers Can Learn from the “Silly Season”

SCD Group

Just as associations seek to recruit or renew members and/or recruit or retain donors, political candidates (and parties) seek to renew past supporters and to recruit voters and/or donors. Associations sometimes see member recruitment and retention as a year-round function.