New Hampshire Looks to Kick-start Craft Beers With Marketing Nonprofit

Associations Now

Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. That’s what a few major breweries and some beer industry trade groups hope to pull off with a new marketing-focused nonprofit. Brew New Hampshire is a collaborative effort to help give the industry a major launchpad.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Under new leadership and a growing team, we have been thriving, increasing our membership by more than 240 percent over the last four years. This position is responsible for the development and promotion of member benefits, as well as the creation and implementation of new retention and engagement activities.

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How are association publishers building new and existing revenue streams?


The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Results from the study will be used to develop benchmarks for organizations to compare their own practices and identify new areas for revenue expansion. IMPORTANT – THIS JUST IN.

6 Tactics Association Marketers Can Learn from the “Silly Season”

SCD Group

Senator Marco Rubio, for example, was heavily criticized as a “robo candidate” because he kept repeating his key message during a debate prior to the New Hampshire primary. Don’t rely solely on big media While some candidates continue to invest heavily in television ads, many are recognizing that television audiences are shrinking, especially among millennials. Most (if not all) candidates are using social media to connect to potential supporters and donors.

8 must read articles for Association Executives

SCD Group

After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern New Hampshire University) Make yourself useful(#30 LinkedIn). A new study illustrates a few ways associations can get more out of their content-marketing strategies.

111 Intriguing Chats for 2011


As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Sr social media strategist at @CAPAction/@AmProg.