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Strategic Communications Power Membership Value at the American Public Power Association
Association Adviser
NOVEMBER 6, 2017
It was great that our new brand built on our strengths and did not involve reinventing our association. But adopting a new brand requires a culture change in some ways. It’s hard for staff and for those who do know us to let go of the old ways — such as referring to us by an acronym. That culture change takes time.
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