Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

11.24.10 #SMfastfwd: a recap

ChatterBachs

Kelly from the Albuquerque, New Mexico CVB (@ see_Albuquerque ). Kari Rippetoe, Social Media & Community Outreach Mgr @ TuvelComms. KariRippetoe : Through social media, of course! jccjhiggins : Google alerts, so I know what’s being said and can reply through social channels for our brand. marocmama : I’ve found that by reading and meeting new people and seeing how they are using SM has been big for me # SMfastfwd 5:24 pm.