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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. Social media, for all its faults, feels more instant and interactive.

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Time to Declare Independence From Social Media?

Associations Now

The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way?

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. This can be through external backlinks, social media and business directory listings.

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Social Media Roundup: From Big Ideas To Practice

Associations Now

Apply these ideas from The Atlantic’s New York Ideas Conference to your social media strategy. Also: Gather some knowledge from Forbes’ Top 50 Social Media Influencers list. That and more in today’s Social Media Roundup: Social Thinking. ht @BayStageLight ).

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Association Brain Food Weekly: 10.4.19

Reid All About it

Homemade shrimp broth takes any shrimp dish to a whole new level—it’s the golden elixir, especially when you have shrimp heads in the mix. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal. Learn about platform strategies, content strategies, design and workflow.

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