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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

Like a phoenix rising from the ashes, there’s been a resurgence in the use of enewsletters. These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities.

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Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

That’s right, phoenix, rise out of those ashes. The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

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