How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “

ASAE Reveals 2020 Gold Circle Awards Winners


E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter. NEWS asae gold circle awards press release

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.

Managing the Communications Plan for Your Association’s Virtual Event


This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements. By Heather Hughes, Marketing Communications Specialist.

Building an Association Crisis Communications Webpage


Links to press releases. Newsletter or RSS Subscription Option. crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.

Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”.

Awesome Association MarComm Jobs – Week of August 30


The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. Manage e-blast newsletters and online blog.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g.

3 Ways to Engage More Association Members in Your Online Community


Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. Have you ever looked at an optical illusion like the one above? (If

Healthcare Meetings Group Renames Membership Categories

Associations Now

In the last year, since a move to a new AMC, HCEA has been undergoing a strategic analysis of its operations, which has resulted in redesigning the website, updating its newsletter, and rebranding its conference.

Awesome Association Marcomm Jobs – Week of July 24


Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.)

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization.

Does Your Meeting Need a Chief Experience Officer?

Associations Now

“We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a press release.

Association Brain Food Weekly: 6.20.16

Reid All About it

Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Sample Swap for Newsletter Templates. If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

Your new website isn’t ready for launch. And that’s OK.

Vanguard Tech

Newsletters, press releases, announcements and more are churned out every day. While it is nice to have every archived newsletter on your site, you don’t need them there for a successful launch. You’ve toiled for months.

This Week’s Awesome Association PR and Communications Jobs – March 16


Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills.

Managing Meeting Content

Associations Now

But this is the first year where we’ll also be doing work on , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Press releases. articles, press releases, tweets) and information (e.g., There’s a lot of content developed and distributed around every meeting and event an association holds. How can an organization be more strategic about content creation and delivery?

Hot Association and Nonprofit Social Media Jobs This Week – April 5


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Just riding the coattails.


Here's the press release with more on Smart Brief. Their goal with the (free) SBOSM newsletter and blog is to "enlighten business leaders and marketers about ways to use social media to their advantage." Just wanted to let you know that my lovely biz partner Lindy's now on the advisory board for Smart Brief on Social Media. Totally awesome - and check out the illustrious company she's keeping. Holy sh- I mean, Wow!

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release.

Getting the Most from Industry Contributors

Association Adviser

This one seems obvious, but if you don’t spell it out plain and simple, you’ll receive submissions that sound more like a press release for the latest and greatest service vs. a valuable, neutral article that could have had great potential for your magazine.

Digital & Mental Spring Cleaning

Vanguard Tech

Go beyond association press releases or early registration announcements and give your members news they can use to make their jobs/lives easier. Links in email newsletters, a section in your journal/magazine of “what’s new on the web,” a unique link in your email signatures, whatever.

This Week’s Association Membership & Marketing Jobs


The primary responsibility is to develop the content and prepare the layout and design of all association print and online publications, i.e., national print magazine, online newsletters, conference guides and programs, PowerPoint presentations, etc.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary.

Bipartisan Campaign Finance Bill Aims to ‘Follow the Money’

Associations Now

Americans expect accountability and transparency from their candidates, and those deciding to influence elections should be held to the same standard,” Murkowski said in a press release. “A

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal.

The Big Picture: RNC Names eCampaign Director

The Big Picture

We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Lunchtime Links: Invest in New Technologies That Matter

Associations Now

” More specifically: “Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels.” Don’t forget to issue press releases and share your successes with the media. How to evaluate new technologies.

A Crash Course in Landing Pages : Off Stage

Off Stage

This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. Off Stage. 5, 2011 - A Crash Course in Landing Pages. A landing page? Say what??? We’re talking internet marketing here.

Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Pages. CONTRIBUTORS.

Association Brain Food Weekly: 6.1.18

Reid All About it

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. don’t use press releases to find new story ideas. (

What Happens When You Don’t Optimize Your Content

Associations Now

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.

Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.

Association Social Media: National Society of Accountants


I use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. weekly member newsletters.