INDUSTRY INSIGHTS YOUR PEERS ARE READING
Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. MORE
From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. MORE
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. MORE
This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. Off Stage. 5, 2011 - A Crash Course in Landing Pages. A landing page? Say what??? We’re talking internet marketing here. MORE
But this is the first year where we’ll also be doing work on AssociationsNow.com , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Press releases. articles, press releases, tweets) and information (e.g., There’s a lot of content developed and distributed around every meeting and event an association holds. How can an organization be more strategic about content creation and delivery? MORE
The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. Manage e-blast newsletters and online blog. MORE
Go beyond association press releases or early registration announcements and give your members news they can use to make their jobs/lives easier. Links in email newsletters, a section in your journal/magazine of “what’s new on the web,” a unique link in your email signatures, whatever. MORE
Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary. MORE
Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.) MORE
How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. MORE
There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. MORE
It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. MORE
FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. don’t use press releases to find new story ideas. ( MORE
Newsletters, press releases, announcements and more are churned out every day. While it is nice to have every archived newsletter on your site, you don’t need them there for a successful launch. You’ve toiled for months. MORE
To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. MORE
This one seems obvious, but if you don’t spell it out plain and simple, you’ll receive submissions that sound more like a press release for the latest and greatest service vs. a valuable, neutral article that could have had great potential for your magazine. MORE
” More specifically: “Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels.” Don’t forget to issue press releases and share your successes with the media. How to evaluate new technologies. MORE
Americans expect accountability and transparency from their candidates, and those deciding to influence elections should be held to the same standard,” Murkowski said in a press release. “A MORE
The primary responsibility is to develop the content and prepare the layout and design of all association print and online publications, i.e., national print magazine, online newsletters, conference guides and programs, PowerPoint presentations, etc. MORE
Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. MORE
Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter. MORE
In the last year, since a move to a new AMC, HCEA has been undergoing a strategic analysis of its operations, which has resulted in redesigning the website, updating its newsletter, and rebranding its conference. MORE
The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We MORE
Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Pages. CONTRIBUTORS. MORE
Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content. MORE
Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Sample Swap for Newsletter Templates. If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. MORE
Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support. MORE
Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support. MORE
Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. MORE
We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. MORE
Here's the press release with more on Smart Brief. Their goal with the (free) SBOSM newsletter and blog is to "enlighten business leaders and marketers about ways to use social media to their advantage." Just wanted to let you know that my lovely biz partner Lindy's now on the advisory board for Smart Brief on Social Media. Totally awesome - and check out the illustrious company she's keeping. Holy sh- I mean, Wow! MORE
And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. MORE
This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release. MORE
Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “ MORE
“We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a press release. MORE
I use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. weekly member newsletters. MORE
Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. Have you ever looked at an optical illusion like the one above? (If MORE
Associations Now
JULY 20, 2017
Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “
Association Management
SEPTEMBER 26, 2013
Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.
Associations Now
OCTOBER 4, 2016
This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.
Associations Now
JANUARY 23, 2019
To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”.
Vanguard Tech
JULY 11, 2013
Newsletters, press releases, announcements and more are churned out every day. While it is nice to have every archived newsletter on your site, you don’t need them there for a successful launch. You’ve toiled for months.
SocialFish
AUGUST 30, 2017
The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. Manage e-blast newsletters and online blog.
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Associations Now
FEBRUARY 7, 2017
In the last year, since a move to a new AMC, HCEA has been undergoing a strategic analysis of its operations, which has resulted in redesigning the website, updating its newsletter, and rebranding its conference.
Associations Now
APRIL 17, 2017
The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We
Socious
JANUARY 11, 2017
Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. Have you ever looked at an optical illusion like the one above? (If
Vanguard Tech
MARCH 28, 2012
Go beyond association press releases or early registration announcements and give your members news they can use to make their jobs/lives easier. Links in email newsletters, a section in your journal/magazine of “what’s new on the web,” a unique link in your email signatures, whatever.
Associations Now
JANUARY 9, 2014
From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal.
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Associations Now
DECEMBER 16, 2016
“We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a press release.
SocialFish
JULY 26, 2017
Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.)
Higher Logic
JUNE 30, 2016
How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g.
Association Adviser
OCTOBER 23, 2018
Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.
Associations Now
JULY 12, 2013
But this is the first year where we’ll also be doing work on AssociationsNow.com , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Press releases. articles, press releases, tweets) and information (e.g., There’s a lot of content developed and distributed around every meeting and event an association holds. How can an organization be more strategic about content creation and delivery?
Association Adviser
MAY 15, 2017
There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization.
SocialFish
MARCH 16, 2017
Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills.
SocialFish
APRIL 5, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.
Associations Now
SEPTEMBER 26, 2014
And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release.
Reid All About it
JUNE 17, 2016
Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Sample Swap for Newsletter Templates. If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m.
Associations Now
SEPTEMBER 30, 2013
” More specifically: “Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels.” Don’t forget to issue press releases and share your successes with the media. How to evaluate new technologies.
SocialFish
APRIL 3, 2009
Here's the press release with more on Smart Brief. Their goal with the (free) SBOSM newsletter and blog is to "enlighten business leaders and marketers about ways to use social media to their advantage." Just wanted to let you know that my lovely biz partner Lindy's now on the advisory board for Smart Brief on Social Media. Totally awesome - and check out the illustrious company she's keeping. Holy sh- I mean, Wow!
SocialFish
AUGUST 18, 2014
I use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. weekly member newsletters.
SocialFish
MAY 31, 2017
The primary responsibility is to develop the content and prepare the layout and design of all association print and online publications, i.e., national print magazine, online newsletters, conference guides and programs, PowerPoint presentations, etc.
Associations Now
APRIL 29, 2013
Americans expect accountability and transparency from their candidates, and those deciding to influence elections should be held to the same standard,” Murkowski said in a press release. “A
Association Adviser
NOVEMBER 6, 2017
Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.
Associations Now
MARCH 15, 2016
It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content.
Association Adviser
FEBRUARY 8, 2017
This one seems obvious, but if you don’t spell it out plain and simple, you’ll receive submissions that sound more like a press release for the latest and greatest service vs. a valuable, neutral article that could have had great potential for your magazine.
The Big Picture
OCTOBER 18, 2005
We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest.
Association Adviser
AUGUST 7, 2017
Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary.
Off Stage
JULY 5, 2011
This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. Off Stage. 5, 2011 - A Crash Course in Landing Pages. A landing page? Say what??? We’re talking internet marketing here.
AMR Management Services
JUNE 26, 2012
Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Pages. CONTRIBUTORS.
Trade Association CEO Blog
AUGUST 18, 2011
Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.
Trade Association CEO Blog
OCTOBER 18, 2011
Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.
Reid All About it
JUNE 1, 2018
FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. don’t use press releases to find new story ideas. (
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