How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. After all, a one-line title enables a reader to grasp the gist of the release. “It Subscribing to a wire service extends a press release’s reach.

ASAE Reveals 2020 Gold Circle Awards Winners


E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter. NEWS asae gold circle awards press releaseWASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs.


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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

We’re seeing it firsthand with the distribution of our e-newsletter. Every other week, we send out a newsletter and our reports show hard bounces – indicating that the e-mail address no longer exists – and out of office responses showing that the subscriber is no longer with the association.

How content builds brand habits

Association Success

Others eagerly await an insightful newsletter that brightens their lunch hour. Publish a newsletter rounding up recent posts. Create press releases to attract media attention for standout reports.

Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. Responding to emails can take up an unnecessary part of the workday. Change your email habits to save time and be more productive. Also: The American Physical Therapy Association breaks ground on its new headquarters.

Awesome Association MarComm Jobs – Week of August 30


The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. The individual will be the media point person for 340B Health, developing and maintaining relationships with the press. Manage e-blast newsletters and online blog.

Managing the Communications Plan for Your Association’s Virtual Event


This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements. Press releases should be used solely for major announcements – h osting a hybrid event, technologies being used, new product updates, keynote speaker highlights, popular presentations, attendee/registration milestones. . By Heather Hughes, Marketing Communications Specialist.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We Looking ahead, Negron plans to ensure speakers are fully versed in Facebook Live and engage more members by sending event reminders, posting about the session on AFCI’s general Facebook page, and listing the sessions in its education newsletter.

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. I got some great questions after last week's webinar, “ The Value of B t-Free Writing ,” for Higher Logic. We couldn't get to them all, so I've answered them here.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

3 Ways to Engage More Association Members in Your Online Community


Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. If someone has experience in PR listed in their profile and you need help writing press releases, don’t be shy about approaching them. Have you ever looked at an optical illusion like the one above? (If If not, you have now.)

Healthcare Meetings Group Renames Membership Categories

Associations Now

In the last year, since a move to a new AMC, HCEA has been undergoing a strategic analysis of its operations, which has resulted in redesigning the website, updating its newsletter, and rebranding its conference. In a press release announcing the new names , HCEA President Don Schmid said the categories better represent its members. To better represent its members, the Healthcare Convention and Exhibitors Association has renamed its three membership categories.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Awesome Association Marcomm Jobs – Week of July 24


Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.) Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Does Your Meeting Need a Chief Experience Officer?

Associations Now

“We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a press release. As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. One new possible staff role: chief experience officer.

Your new website isn’t ready for launch. And that’s OK.

Vanguard Tech

Newsletters, press releases, announcements and more are churned out every day. While it is nice to have every archived newsletter on your site, you don’t need them there for a successful launch. You’ve toiled for months. Your team has scoured every nook and cranny of your old website and spent hours making every pixel perfect for your new online home. So, are you ready to launch? And that’s ok. The reality is that website redesign projects are never really “done.”

Association Brain Food Weekly: 6.20.16

Reid All About it

Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release. A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and other stakeholders offers some strategic and tactical insights for association GR teams.

Managing Meeting Content

Associations Now

But this is the first year where we’ll also be doing work on , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Press releases. articles, press releases, tweets) and information (e.g., There’s a lot of content developed and distributed around every meeting and event an association holds. How can an organization be more strategic about content creation and delivery?

Just riding the coattails.


Here's the press release with more on Smart Brief. Their goal with the (free) SBOSM newsletter and blog is to "enlighten business leaders and marketers about ways to use social media to their advantage." Just wanted to let you know that my lovely biz partner Lindy's now on the advisory board for Smart Brief on Social Media. Totally awesome - and check out the illustrious company she's keeping. Holy sh- I mean, Wow!

This Week’s Awesome Association PR and Communications Jobs – March 16


Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


Essential responsibilities include (a) developing marketing strategies and their execution; (b) managing the NFAIS Website, including SEO; (c) managing NFAIS’ social media presence, including SMO; (d) providing oversight of bi-weekly newsletter, electronic and print communications, press releases, and market research activities; and (e) serving as the primary point of contact for program sponsors.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. When someone has the ability to reach out to a colleague who has shared insight and advice in the pages of The MHEDA Journal or in our newsletter, that is an enormous benefit. Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary.

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. It] is still an effective way to put your content in front of your target audience, especially if they are subscribers who have elected to receive your newsletters,” the report notes.

Getting the Most from Industry Contributors

Association Adviser

This one seems obvious, but if you don’t spell it out plain and simple, you’ll receive submissions that sound more like a press release for the latest and greatest service vs. a valuable, neutral article that could have had great potential for your magazine. Include a plug at the end of your weekly newsletter from time to time that reminds members that they can write for you.

Digital & Mental Spring Cleaning

Vanguard Tech

Go beyond association press releases or early registration announcements and give your members news they can use to make their jobs/lives easier. Links in email newsletters, a section in your journal/magazine of “what’s new on the web,” a unique link in your email signatures, whatever. It’s that time of year to open the windows, grab the cleaning supplies and wipe away the stale air and grime of winter occupying our homes as we look forward to days spent outdoors.

This Week’s Association Membership & Marketing Jobs


The primary responsibility is to develop the content and prepare the layout and design of all association print and online publications, i.e., national print magazine, online newsletters, conference guides and programs, PowerPoint presentations, etc. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

The Big Picture: RNC Names eCampaign Director

The Big Picture

We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest.

Bipartisan Campaign Finance Bill Aims to ‘Follow the Money’

Associations Now

Americans expect accountability and transparency from their candidates, and those deciding to influence elections should be held to the same standard,” Murkowski said in a press release. “A The Follow the Money Act of 2013, introduced in the Senate last week, would establish a real-time reporting system for campaign contributions and independent spending by corporations, associations, and other organizations. To help boost transparency in campaign finance, Sens.

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. Other highlights of the study: Email newsletter articles are the biggest priority for marketers, with the task taking up 39 percent of their time, but Facebook updates are right behind at 33 percent.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

A Crash Course in Landing Pages : Off Stage

Off Stage

This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. Off Stage. 5, 2011 - A Crash Course in Landing Pages. A landing page? Say what??? We’re talking internet marketing here.

Lunchtime Links: Invest in New Technologies That Matter

Associations Now

” More specifically: “Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels.” Don’t forget to issue press releases and share your successes with the media. How to evaluate new technologies. Also: Is your organization losing its creative inspiration? New technologies are all around us, every day.

Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. One option is to provide branded marketing tools such as: web banners, PowerPoint templates (for internal presentations), press release templates, Facebook logos, email signature logos, award photos and more. Pages.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.

Association Brain Food Weekly: 6.1.18

Reid All About it

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. don’t use press releases to find new story ideas. ( The weekly list of free educational events and resources for the association community… Forget robots, keep your eye on old people —they’ll help companies thrive, says Tyler Cowen. No surprise. Many Boomers can’t afford to retire and they’ve got lots of wisdom and life experience yet to contribute.

Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.

What Happens When You Don’t Optimize Your Content

Associations Now

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. but he does love listening to podcasts and is subscribed to a number of industry newsletters.