How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. After all, a one-line title enables a reader to grasp the gist of the release. “It Subscribing to a wire service extends a press release’s reach.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

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How content builds brand habits

Association Success

Others eagerly await an insightful newsletter that brightens their lunch hour. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Publish a newsletter rounding up recent posts.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. We’re seeing it firsthand with the distribution of our e-newsletter. number of press releases distributed.

Awesome Association MarComm Jobs – Week of August 30


The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. The individual will be the media point person for 340B Health, developing and maintaining relationships with the press. Manage e-blast newsletters and online blog.

Building an Association Crisis Communications Webpage


Links to press releases. Either commit to a long-term update strategy or unpublish the page. Newsletter or RSS Subscription Option. crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined. Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. It is a condition, a stage in a sequence of events when a decisive response or change is necessary.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. How can these strategies for writing brevity be used to improve your writing for social media?

3 Ways to Engage More Association Members in Your Online Community


That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. Here are three engagement tactics that every online community strategy should have to produce noticeable results. Way #6) Create a content summary newsletter.

Awesome Association Marcomm Jobs – Week of July 24


Digital Content Coordinator , Association for Healthcare Philanthropy – Under the supervision of the Director of Content Marketing, the Digital Content Coordinator independently leads development and execution of online communication strategies, including AHP website properties, online marketing, search engine optimization, and social media programs. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Sample Swap for Newsletter Templates. They will examine how particular advocacy strategies and the metrics used to evaluate them can improve and advance a state legislative program.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

Managing Meeting Content

Associations Now

But this is the first year where we’ll also be doing work on , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Press releases. For instance, this week I sent a list of articles in the July issue of Associations Now related to Annual Meeting to our manager of social communications and strategy, so that they could be linked to in spaces like Twitter and Facebook.

This Week’s Awesome Association PR and Communications Jobs – March 16


Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. The Director of Marketing is responsible for developing a comprehensive strategy to build understanding and support for the mission of the Crisis Center and enhance the reputation of the organization and its resale stores.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


Director, Marketing and Communications , NFAIS – Non-profit association with $500k operating budget seeks results-oriented professional to develop marketing strategies and communication activities that support association programs and services. The Marketing and Communications Assistant supports the organization’s communication and marketing strategy. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Content marketing isn’t just a buzz-phrase.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. When someone has the ability to reach out to a colleague who has shared insight and advice in the pages of The MHEDA Journal or in our newsletter, that is an enormous benefit. Jill Andreu is Naylor’s vice president, content strategy and development. Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary.

This Week’s Association Membership & Marketing Jobs


The primary responsibility is to develop the content and prepare the layout and design of all association print and online publications, i.e., national print magazine, online newsletters, conference guides and programs, PowerPoint presentations, etc. Collaborate with internal and external partners to develop strategies to increase awareness and attendance. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

The Big Picture: RNC Names eCampaign Director

The Big Picture

We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. Strategy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+.

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. Other highlights of the study: Email newsletter articles are the biggest priority for marketers, with the task taking up 39 percent of their time, but Facebook updates are right behind at 33 percent.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

A Crash Course in Landing Pages : Off Stage

Off Stage

This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. And, going back to our opening example, the association found that adding the landing page to its arsenal of mobilization tactics really worked by uniting members in a common strategy, creating an informed voting public, and leveraging the social media communications tools.

Lunchtime Links: Invest in New Technologies That Matter

Associations Now

” More specifically: “Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels.” Don’t forget to issue press releases and share your successes with the media. And plan ahead with a targeted social strategy that enables your association to connect with members and influencers consistently, day in and day out. How to evaluate new technologies.

Association Brain Food Weekly: 6.1.18

Reid All About it

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. don’t use press releases to find new story ideas. ( Setting Goals to Execute Your Strategy. Hear about research on how leaders can set goals that best help a company to translate its strategy into results.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.

Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. In my haste to put my mark on my new association, I tried to replace with hard work a member development strategy that would take a volunteers passion.

What Happens When You Don’t Optimize Your Content

Associations Now

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. but he does love listening to podcasts and is subscribed to a number of industry newsletters.