Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

What We Learned From the PPP Application Process – Association Hustle Podcast Episode 230

Moery Company

On this week’s episode JP provides an update on The Moery Company’s business operation and what we learned during out application process for the Payroll Protection Program (PPP) loan. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

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(Re)Developing Your Membership Renewal Process – Association Field Report (May 22, 2020)

Moery Company

Many of you are entering into the part of the year when you renew your members and this time around the renewal process may be a lot different than before. Who is going to be responsible for carrying out the new or updated renewal process?

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Five Tips for Improving Your Email Newsletter Workflow

Associations Now

Trying to reach your audience with an email newsletter? You need the right tools, the right processes, and the right people behind you. Consider these tips for newsletter success. So make sure your process incorporates flexibility and a little deadline wiggle room.

10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

Simplest Process for Quick and Easy Videos. Once you have the tools above, follow the below process to kickstart your first video campaign. It’s important to keep your call to action in mind throughout this process. Use your social channels, newsletter, and email marketing.

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The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. But it goes to show that in this day and age, you can, as a proofreader, watch (and catch) all of your p's and q's and still be flummoxed in the communication process by an incorrect link. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. The Big Picture.

How to Update Your Membership Retention and Renewal Programs

Moery Company

Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. Here’s a step-by-step plan to develop an intentional renewal process: Set a Goal and Evaluate Your Resources.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Jeffrey Cufaude, Idea Architects.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Luckily, there are digital tools designed specifically to help you through the process!

Why Does Membership Have to Be So Complicated?

Moery Company

From where I stand, we need to intentionally focus on how we can level out the process for prospects to not only join the association but to register for a convention, buy an ad in your newsletter or a booth at your annual meeting.

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

You’re going to need a membership sales renewal process now more than ever during this billing cycle. You’re going to need outbound folks calling your members to talk to them about the renewal process.

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An Association Sales Crisis – Association Hustle Podcast Episode 233

Moery Company

You’re going to need a membership sales renewal process during this billing cycle more than ever. You’re going to need outbound folks calling your members to talk to them about the renewal process.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

We’ve worked with hundreds of associations while they were knee deep in this process. For instance, is having your newsletter tracking in your AMS a requirement? If you are interested in advanced features, ask for a demonstration of how those specific processes work on a live site.

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Off Stage. 26, 2009 - The Internal Blog: A Management Tool.

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Association Brain Food Weekly: 7.4.16

Reid All About it

They’ll tell you what you need to know to ensure your technology, processes, and people work together to help your association achieve its goals. Newsletters. If you have favorite blogs, newsletters, podcasts, or webcasts, please let me know in the comments so I can check them out.

Case Study: Sponsorship Sales Success – Association Hustle Podcast Episode 221

Moery Company

The reason why I want to use a small meeting as the example is because I can really showcase the fundamentals that went into this process that enabled a small program to become quite successful. Here’s the step by step process. I’m a big fan of this process.

Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter. By 2009, they were sending about 100 million newsletters, according to a presentation Marsh put together. .

Here’s a big idea: Innovation can be small

Association Success

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? Let’s make a bet.

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Published in a recent S+B newsletter, the authors write that “the economic conditions at the beginning of a manager’s career…have lasting effects on the career path and the ultimate outcome as a CEO” Starting a career in a recession “also affects a CEO’s approach to management”, the researchers say. Three Processes to Align Mission & Money. skip to main | skip to sidebar.

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Published in a recent S+B newsletter, the authors write that “the economic conditions at the beginning of a manager’s career…have lasting effects on the career path and the ultimate outcome as a CEO” Starting a career in a recession “also affects a CEO’s approach to management”, the researchers say. Three Processes to Align Mission & Money. skip to main | skip to sidebar.

Small staff? Embrace Content Marketing

Moery Company

5 : The blogs and videos provide the content for a weekly e-newsletter. This process converts a single entry into a multi-channel loop of thought leadership delivered on multiple platforms. The Moery Company faced major headwinds in its start-up phase.

The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. But it goes to show that in this day and age, you can, as a proofreader, watch (and catch) all of your p's and q's and still be flummoxed in the communication process by an incorrect link. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. "An 18-point checklist for proofreaders."

Privilege Active Learning: In-Person and Online

Idea Architects

I n the recent rush to move workshops and conferences online, engaging participants in the process of learning does not seem to be a priority. I n T he Chronicle Higher of Education's Teaching newsletter , a Grand Valley State University professor suggests we should privilege active learning.

PODCAST | Association Hustle Podcast – Episode 216: Building Strong Relationship between Associations and Consultants

Moery Company

The third thing that is productive is this: give the consultant the chance to get off the hook during the sales process. Talk about that in the sales process, it makes your whole relationship so much more productive. It is really important to do that during the sales process.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. Email scheduling, personalization, and distribution are key to a strong communication strategy, and your organization needs a software solution that can streamline this process.

Reignite Your Membership Recruitment Before It’s Too Late – Association Hustle Podcast Episode 223

Moery Company

This is a fundamental opportunity for us in associations because what we often talk about, as a key part of our value proposition, is government relations, but we rarely connect the government relations team to the membership recruitment process.

How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

2015 Favorite Community Reads

Higher Logic

This is an awesome weekly newsletter. But one of my favorite parts about their newsletter is many articles they link to aren’t specifically about community. For example, I found this Washington Post Article about newsletters from Community.is.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. Email scheduling, personalization, and distribution are key to a strong communication strategy, and your organization needs a software solution that can streamline this process.

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

These steps work whether you’re starting out or if you need to evaluate your process again to make it a little bit better. This information is absolutely critical to the sales process. Check out our blogs at MoeryCompany.com and subscribe to our weekly newsletter.

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Is Your Association Providing a Quality Digital Experience?

Protech

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Content review and workflow processes. By Brian Smith – Communications Specialist.

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Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

Automate your blog content posting into an e-newsletter – for bonus points, let your members set their preferences for topics they’d like to hear about, and send PERSONALIZED e-newsletters. Engage students NOT in your field – could you work with a marketing student on new collateral, save money by paying her at a lower rate, and help her get experience in the process?

Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Perhaps a curated newsletter written under your own name—rather than your association’s—could do the trick.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

With Design Thinking, a good deal of the process is empathizing with your audience and really getting to the root of their needs. Iteration is purposefully embedded in the process to continuously improve and refine.

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Better Member Retention From Frictionless Experiences Designed for Your Association

Association Success

Grocery chain executives are likely having conversations like this, “maybe my grocery store carries the same items as the grocery store down the street, but I can change the grocery buying process making it quicker and easier for shoppers. Quick-to-read but highly valuable newsletters. Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) If you send out a consistent communication such as a weekly or monthly newsletter, don't use “Newsletter” as the subject line each time – booooring (and uninformative).

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

Support Chapters’ Priorities and Processes. Encourage your chapters to find the routines and processes that work well for them. Featuring top chapters on your association homepage, in a blog, or via a newsletter. If your association has chapters, how many does it have?

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

Using surveys to collect information is only one part of a larger process involved in getting actionable data, however. The percentage of members who love your email newsletter may different by age, for example. 90% of millennials love your email newsletter.

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Easy Social Media Posts for Associations

GrowthZone

It includes two full pages of strategically-selected motivational quotes that can be used in blog articles, newsletters, and across all social media platforms. Managing social media for an association can be monotonous. Coming up with a content plan for posts can be just plain hard.