Membership Hack: Referral Incentives

Associations Now

For every new or reinstated member who joins, the referring member gets a chance to win either a $500 Visa gift card or free registration plus a one-night stay in Puerto Rico for AAP’s 2019 Annual Meeting. Also, the top three recruiters will be recognized on the association’s website and in its weekly e-newsletter. The Association of Academic Physiatrists incentivizes members who recruit members in August.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Association Brain Food Weekly: 6.1.18

Reid All About it

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. The weekly list of free educational events and resources for the association community… Forget robots, keep your eye on old people —they’ll help companies thrive, says Tyler Cowen.